Showing results by publisher "Hachette Audio" in Business & Careers

A candid, colorful, and comprehensive oral history that reveals the secrets of Silicon Valley - from the origins of Apple and Atari to the present day clashes of Google and Facebook, and all the start-ups and disruptions that happened along the way. Drawing on over 200 in-depth interviews, Valley of Genius takes listeners from the dawn of the personal computer and the Internet, through the heyday of the web, up to the very moment when our current technological reality was invented.

A treasury of hundreds of quick, practical, and easy-to-read strategies. Your eyes will be opened to new ideas in this crucial branch of marketing, including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it, and much more.

We often treat the word capacity as if it were a natural law of limitation. Unfortunately most of us are much more comfortable defining what we perceive as off limits rather than what's really possible. Could it be that many of us have failed to expand our potential because we have allowed what we perceive as capacity to define us? What if our limits are not really our limits?

In business, many people follow the golden rule. But treating people the way we'd like to be treated can turn off clients or colleagues with different needs, wants, and hopes. The Platinum Rule shows you how to do unto others as they'd like done unto them. You'll discover the four basic business personalities and how to handle them in ways that put them at ease - the key to stronger career prospects, higher productivity, improved customer relations, and fewer conflicts.

The number one skill for any entrepreneur or business owner is the ability to sell. Why? Because sales equals income. Yet many fail financially, not because they do not have great ideas or even good work ethic, but typically because they don't know how to, refuse to, are afraid to, or don't think that it is important to know how to sell.

Journalist Maximillian Potter uncovers a fascinating plot to destroy the vines of La Romance-Conti, Burgundy's finest and most expensive wine. In January 2010, Aubert de Villaine, the famed proprietor of the Domaine de la Romance-Conti, the tiny, storied vineyard that produces the most expensive, exquisite wines in the world, received an anonymous note threatening the destruction of his priceless vines by poison - a crime that in the world of high-end wine is akin to murder - unless he paid a one million euro ransom.

Half an audiobook on basketball, half an audiobook on management techniques, The Gold Standard captures Coach K's personal style and approach to getting different (and sometimes difficult) people to work hard and succeed in reaching a common goal. "In all forms of leadership, whether you are a coach, a CEO, or a parent, there are four words that, when said, can bring out the best in your team, your employees, and your family...I believe in you. These four words can mean the difference between a fear of failure and the courage to try".

Lots of books claim they can change your life. But how many actually teach you how to take the many small steps that lead to success each and every day of your life? Now in Today Matters, motivational teacher and best-selling author John C. Maxwell shows you how to seize the day. In this hands-on and inspiring guide he offers twelve daily practices to help you control your daily agenda, make time for people you love, and find success in your career.

ESPN began as an outrageous gamble with a lineup that included Australian Rules Football, rodeo, and a rinky-dinky clip show called Sports Center. Today the empire stretches far beyond television into radio, magazines, mobile phones, restaurants, video games and more, while ESPN's personalities have become global superstars to rival the sports icons they cover.

The Art of Profitability reveals the invisible but important governing principles that can mean the difference between business failure and success. Each of the book's 23 chapters presents a lesson from the exuberant and always challenging master - and a profit paradigm that will open your mind to the many ways to make profit happen.

On March 14, 2012, more than three million people read Greg Smith's bombshell op-ed in the New York Times titled Why I Am Leaving Goldman Sachs. The column immediately went viral, became a worldwide trending topic on Twitter, and drew passionate responses from former Fed chairman Paul Volcker, legendary General Electric CEO Jack Welch, and New York City mayor Mike Bloomberg.

A Code of Honor is the core ingredient to creating winning organizations. This audiobook is a step-by-step guide for any individual, group, or company to actually create a Code of Honor specific to their team. The audiobook explains through examples, stories, and numerous case studies how a Code of a set of rules is created, maintained, enforced and used for rapid and controlled growth of any entity.

We all have a longing to be significant. We want to make a contribution, to be a part of something noble and purposeful. But many people wrongly believe significance is unattainable. They worry that it's too big for them to achieve. That they have to have an amazing idea, be a certain age, have a lot of money, or be powerful or famous to make a real difference. The good news is that none of those things is necessary for you to achieve significance and create a lasting legacy.

This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity. The authors introduce a novel concept called the Circle of Persuasion which offers sales reps a new approach in this potentially tricky process. Along the way, When Buyers Say No details prescriptive steps and even sample dialogues that will instruct and guide sales professionals on how to best cultivate buyer-seller relationships.

If you never have enough time, this material is for you. Most people suffer from "time famine" - there's more to be done than there is time to do it. Making list after list with no end in sight, your only accomplishment is frustration. The motivational speaker and creator of the highly successful Franklin System, Hyrum W. Smith, shows you how to organize your time and how to organize your life. By applying The 10 Natural Laws, you will increase productivity and you will increase inner peace. As a result, every aspect of your life will manifest greater satisfaction.

At the heart of John C. Maxwell's brilliant and inspiring program is a simple premise: To do well in life, we must first think well. But can we actually learn new mental habits? Thinking for a Change answers that with a resounding "yes" - and shows that your thinking can indeed change your life.

In The Snowball System, Mo Bunnell offers powerful and proven tools for business development. Whether you are gregarious or introverted, whether you are a part of a small startup or a massive multinational, Bunnell's science-based system is effective and efficient, and easily adapted into your day-to-day work. With The Snowball System, you will not only succeed at growing your business, you'll learn to enjoy doing the activities that drive that growth. You'll be happier, and so will your clients.

If you find yourself getting fed up and frustrated with a colleague whose incompetence is driving you crazy, a boss who gets angry when you're not a mind reader, or an employee who habitually challenges your authority, chances are you're caught in an emotional trap in the workplace. Quit complaining and do something!

In Mastering Civility, Christine Porath shows how people can enhance their influence and effectiveness with civility. Combining scientific research with fascinating evidence from popular culture and fields such as neuroscience, medicine, and psychology, this audiobook provides managers and employers with a much-needed wake-up call, while also reminding them of what they can do right now to improve the quality of their workplaces.

John C. Maxwell explains how true leadership works. It is not generated by your title. To be more than a boss people are required to follow, you must master the ability to inspire and invest in people. You need to build a team that produces not only results, but also future leaders. By combining the advice contained in this audiobook with skill and dedication, you can reach the pinnacle of leadership - where your influence extends beyond your immediate reach for the benefit of others.