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The Art of Profitability

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The Art of Profitability

By: Adrian Slywotzky
Narrated by: Scott Mosenson, Jack Ong
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About this listen

An extraordinarily new business slant on how companies can generate greater profits in 23 compact lessons with ongoing tutorials between two fictitious individuals.
In the past, companies taught their employees about quality. In today's unstable economy, employers must stress the importance of profitability. Now with scores of examples from the global marketplace, the bestselling coauthor of The Profit Zone and Profit Patterns takes you to a higher level in the art of business. Each of the twenty-three chapters in this concise, challenging book presents a different, powerful business model...and a provocative dialogue between an extraordinary teacher called David Zhao and his young protégé. Revealed are the invisible but significant governing principles that allow businesses to survive and prosper in any economic climate. By participating in each session with the exuberant, challenging master, you too will learn how your company and your competitors generate profit...what approach best applies to your profit-making strategy...what specific actions your organization can take in the next ninety days to improve its bottom line...and more.


©2002 Mercer Management Consulting, Inc. All Rights Reserved.; (P)2003 Time Warner AudioBooks. A division of the AOL Time Warner Book Group.
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Maybe some good ideas in it, although really I find the whole profitability concepts to be really unnecessarily complicated, convoluted and less then practical in the real world.
But the story is so so boring I had to listen at 2x speed just to get through the first 2 episodes before giving up.
A bullet point professional summery without all the ridiculous and pointless fiction nonsense would have been a lot more practical and educational. And easier to listen to.

One of the most boring books I’ve ever listened to.

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