Showing results for "the-field" in Sociology of Sports

The 1988 Seoul Olympics played host to what has been described by some as the dirtiest race of all time, by others as the greatest. The final of the men's 100 metres at those Olympics is certainly the most infamous in the history of athletics, and more indelibly etched into the consciousness of the sport, the Olympics, and a global audience of millions, than any other athletics event before or since.

After Grant Wahl died of an aortic aneurysm at the 2022 FIFA World Cup in Qatar, collapsing in his press seat during a quarterfinal match, tributes to Wahl poured in from around the globe. Wahl was beloved for good reason—he was kind, generous, and unflinching in the face of injustice. He was also clearly one of the best journalists covering sports of his generation. Spanning four decades of storytelling, World Class collects for the first time the finest work of Grant Wahl.

Few people watch sport for its politics. Yet what happens on the field of play often reflects the problems in our society. Such was the case in the '80s, when black footballers emerged from the dressing room to find bananas being hurled from the stands, and racially motivated attacks and police harassment were the norm. Today, things have improved. Crowds are less hostile and stars like Anthony Joshua and Sir Mohamed Farah are among our most revered sporting heroes. But for athletes of colour, success on the field seldom converts to power away from it.

Through stories of other athletes and brand liaisons as well as her own journey as an amateur athlete, author Jasmine Chou discusses the sport sponsorship world from the athlete’s standpoint as well as the brand’s perspective. These stories show how beneficial a partnership can be for all parties, while giving some general tips on how to go about pursuing your own sponsorship goals.