Showing results for title "The Challenger Sale", by author "Matthew Dixon and Brent Adamson" in Consumer Behaviour & Market Research
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The Challenger Sale
- How to Take Control of the Customer Conversation
- By: Matthew Dixon, Brent Adamson
- Narrated by: Matthew Dixon, Brent Adamson
- Length: 5 hrs and 43 mins
- Unabridged
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Overall4.5 out of 5 stars 25
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Performance4.5 out of 5 stars 19
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Story4.5 out of 5 stars 19
Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them! What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon, Brent Adamson and their colleagues at CEB have studied the performance of thousands of sales reps worldwide. Their conclusion? The best salespeople don't just build relationships with customers. They challenge them.
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4 out of 5 stars
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Dragged out
- By Anonymous User on 04-12-2024
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The Challenger Sale
- How to Take Control of the Customer Conversation
- Narrated by: Matthew Dixon, Brent Adamson
- Length: 5 hrs and 43 mins
- Release date: 10-02-2022
- Language: English
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