Join us as we dive into the world of SEO with Jason Berkowitz, founder and SEO director of Break the Web. In this episode, your Cookeville SEO expert, Jeremy Rivera explores the evolving landscape of SEO, the challenges posed by search engines, and the importance of collaboration between marketing and SEO teams.

Key Topics Discussed:

The current state of SEO and its transformation over the years Strategies for focusing on middle and bottom-of-the-funnel content The impact of AI on consumer behavior and search patterns The role of collaboration in enhancing marketing and SEO efforts Practical tips for achieving quick wins in SEO

Guest Bio: Jason Berkowitz is an SEO expert with over a decade of experience. As the founder of Break the Web, he helps brands make SEO more measurable and accessible.

Connect with Jason on Linkedin:

Host: Jeremy Rivera
Guest: Ryan Jones, Marketing Manager at SEO Testing

Jeremy Rivera is an SEO expert and podcast host who helps businesses navigate the evolving landscape of search engine optimization.

Connect with Jeremy:

• Unscripted SEO Podcast
• SEO Arcade - White Label Podcast Content Marketing Agency
• Personal Website

Ryan Jones is the Marketing Manager at SEO Testing, bringing nearly 10 years of experience across agency, client-side, in-house, and freelance SEO work. He's passionate about data-driven SEO strategies and testing methodologies.

Connect with Ryan:

• SEO Testing - 14-day free trial available
• LinkedIn: @Ryan Jones SEO
• Twitter/X: @Ryan Jones SEO
• Blue Sky: @Ryan Jones SEO

The Evolution of SEO Roles

• Moving beyond traditional keyword research limitations
• Creating demand vs. finding existing demand
• Multi-channel marketing integration

Impact of AI and Google's Changes

• AI Overviews reducing informational traffic
• The shift from traffic volume to traffic quality
• Google's changing relationship with publishers

SEO Testing Strategies

• Internal linking optimization (their biggest win: 1000% increase)
• Content refresh strategies
• Schema markup implementation
• Cross-channel content distribution

Actionable Takeaways

• Test schema markup implementation on videos, about pages, and other content
• Use social media engagement as a gauge for content topics
• Focus on horizontal con...

In this conversation, Jeremy Rivera with his podcast based content marketing experience and Marisa Cali and her event marketing experience, explore the evolving landscape of event marketing, emphasizing the importance of personal branding and community engagement. Marisa shares insights on how to create meaningful experiences at events, the significance of aligning online presence with real-world branding, and the challenges faced by freelancers.

They also discuss innovative marketing strategies for traditionally boring industries and the importance of leveraging super fans for authentic promotion. The conversation concludes with Marisa's upcoming retreat for women entrepreneurs, highlighting the need for support and resources in business development.

Guest: Nick Jane, CEO & Founder of Content Hurricane
Host: Jeremy Rivera, Unscripted Podcast
Episode Topic: AI-Powered Content Creation and SEO Strategy

Nick Jane brings a unique background combining Wall Street investment experience with tech entrepreneurship. After 10 years as a professional investor and leadership roles at companies generating over $100M in revenue, Nick recently left his position as CEO of Ideascale (the world's largest innovation software company) to launch Content Hurricane.

• Content Hurricane Overview: AI-powered blog writing platform designed for SEO optimization
• Technical Approach: Using Gemini AI with proprietary enhancement frameworks
• SEO Philosophy: Focus on creating genuinely useful content rather than gaming Google's algorithm
• E-E-A-T Standards: How AI can meet Google's Experience, Expertise, Authority, and Trust requirements
• Hallucination Prevention: Multi-layer fact-checking and temperature control systems
• Speed vs Quality: Delivering content in under 60 seconds without sacrificing quality

• Content Hurricane
• ChatGPT
• Claude
• Perplexity
• Gemini
• Jasper
• Copy.ai
• WordPress
• Webflow
• Shopify

• Content Hurricane: https://contenthurricane.com/
• Free Trial: 5 articles free, no credit card required
• Contact: nickj@contenthurricane.com
• Jeremy Rivera's Services: SEO Arcade

Read the in-depth recap "Why 90% of Businesses Can't Convert Leads (And How to Fix It)"

Drewbie Wilson, the self-proclaimed "Meme Lord" and founder of Call the Damn Leads, joins Jeremy Rivera to discuss the massive disconnect between marketing and sales teams. From his tattooed knuckles to his no-nonsense approach to lead follow-up, Drewbie shares why 90% of business owners can't explain what happens to their leads and how to fix the broken system that's costing businesses millions.

Drewbie Wilson - Founder of Call the Damn Leads

• Self-proclaimed "Meme Lord" (literally tattooed on his knuckles)
• Sales and marketing expert with street-smart background
• E-commerce business owner selling sales motivation apparel
• Sales coach and mentor specializing in lead conversion
• Author of sales training courses including "Closing the Loop"

The Lead Follow-Up Crisis (5:30)

• Why only 1% of businesses call leads back same day
• The shocking reality: only 10% ever call back at all
• Case study: Real estate leads sitting untouched for weeks
• The $1 trillion cost of sales and marketing misalignment

⚡ Speed-to-Lead Statistics (12:45)

• 80% of people buy from the first person they contact
• 391% higher conversion rates when calling within 1 minute
• Why most sales reps quit after 2-3 calls
• The psychology behind immediate response

The 30-Day Follow-Up System (18:20)

• Drewbie's proven touch-point sequence
• Day 1: Call + Text
• Strategic follow-ups on days 8, 10, 15, 21, 28, 31
• Why persistence beats perfection

Sales & Marketing Alignment (25:15)

• Why 90% of business owners can't explain their lead process<...

Summary

In this UnscriptedSEO conversation, Jeremy Rivera and Cauveé (also known as Cauvee) the "Inspiration Engineer®” discuss the concept of personal branding, the importance of SEO, and the evolving landscape of marketing in the age of AI.

Cauvee shares his journey as an 'Inspiration Engineer' and emphasizes the need for individuals to build their personal brands while navigating the complexities of social media platforms. They explore the impact of AI and LLMs on marketing strategies and the necessity of securing one's online presence.

The discussion culminates in strategies for monetizing content effectively.

Code: UNSCRIPTED https://www.inspirationengineer.com/unscripted-seo-bundle

Takeaways

• Cauvee defines himself as an 'Inspiration Engineer' to awaken dreamers.
• Personal branding is essential in today's marketplace.
• The more skills you have, the more valuable you are.
• Your personal brand is shaped by how others perceive you.
• AI is a tool that can be used for both good and bad.
• Collecting emails is crucial when using rented platforms.
• Engagement and conversation are key in social media.
• AI can assist in various tasks, but it requires careful use.
• Content must be indexable for better visibility.
• Monetizing content requires a strategic approach.

Host: Jeremy Rivera - Unscripted SEO Podcast
Guest: Al Kushner - Author of "The LinkedIn Advantage"
Website: linkedvantage.com

LinkedIn expert Al Kushner shares 20+ years of experience on how to leverage LinkedIn for business growth, combining traditional networking strategies with modern AI tools. From profile optimization to video content creation, this episode covers everything professionals need to know about building meaningful connections and driving business results on LinkedIn.

• Why your headshot is critical for first impressions
• The importance of 5-10 recommendations before outreach
• How to optimize your profile for professional credibility

• Native video uploads vs. external links
• 60-90 second educational content guidelines
• Why videos get automatically accepted in groups

• Using ChatGPT to enhance influencer engagement
• Balancing automation with authentic communication
• Why primitive automation tools should be avoided

• How LinkedIn newsletters bypass corporate spam filters
• Creating up to 5 targeted newsletters by industry
• Reaching audiences both on and off LinkedIn

• $99/month investment breakdown and ROI
• 312% ROI over 3 years according to Forrester study
• Advanced filtering and 50 InMail credits
• Dynamic background images and activity tracking

In this conversation, Lisa Raehsler discusses the evolving landscape of PPC advertising, particularly in light of recent AI advancements. She emphasizes the importance of understanding user intent, the role of keywords and copy in targeting, and the foundational principles that underpin successful PPC campaigns.

The discussion also touches on the interplay between paid and organic strategies, highlighting how they can complement each other for better results. Lisa shares insights on how marketers can leverage AI tools while maintaining a human touch in their strategies.