Host: Jeremy Rivera
Guest: Ryan Jones, Marketing Manager at SEO Testing

Jeremy Rivera is an SEO expert and podcast host who helps businesses navigate the evolving landscape of search engine optimization.

Connect with Jeremy:

• Unscripted SEO Podcast
• SEO Arcade - White Label Podcast Content Marketing Agency
• Personal Website

Ryan Jones is the Marketing Manager at SEO Testing, bringing nearly 10 years of experience across agency, client-side, in-house, and freelance SEO work. He's passionate about data-driven SEO strategies and testing methodologies.

Connect with Ryan:

• SEO Testing - 14-day free trial available
• LinkedIn: @Ryan Jones SEO
• Twitter/X: @Ryan Jones SEO
• Blue Sky: @Ryan Jones SEO

The Evolution of SEO Roles

• Moving beyond traditional keyword research limitations
• Creating demand vs. finding existing demand
• Multi-channel marketing integration

Impact of AI and Google's Changes

• AI Overviews reducing informational traffic
• The shift from traffic volume to traffic quality
• Google's changing relationship with publishers

SEO Testing Strategies

• Internal linking optimization (their biggest win: 1000% increase)
• Content refresh strategies
• Schema markup implementation
• Cross-channel content distribution

Actionable Takeaways

• Test schema markup implementation on videos, about pages, and other content
• Use social media engagement as a gauge for content topics
• Focus on horizontal con...