Marisa Cali on Leveraging Events, Branding & Long-Term ROI
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Marisa Cali on Leveraging Events, Branding & Long-Term ROI
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About this listen
In this conversation, Jeremy Rivera with his podcast based content marketing experience and Marisa Cali and her event marketing experience, explore the evolving landscape of event marketing, emphasizing the importance of personal branding and community engagement. Marisa shares insights on how to create meaningful experiences at events, the significance of aligning online presence with real-world branding, and the challenges faced by freelancers.
They also discuss innovative marketing strategies for traditionally boring industries and the importance of leveraging super fans for authentic promotion. The conversation concludes with Marisa's upcoming retreat for women entrepreneurs, highlighting the need for support and resources in business development.