Join us as we dive into the world of SEO with Jason Berkowitz, founder and SEO director of Break the Web. In this episode, your Cookeville SEO expert, Jeremy Rivera explores the evolving landscape of SEO, the challenges posed by search engines, and the importance of collaboration between marketing and SEO teams.

Key Topics Discussed:

The current state of SEO and its transformation over the years Strategies for focusing on middle and bottom-of-the-funnel content The impact of AI on consumer behavior and search patterns The role of collaboration in enhancing marketing and SEO efforts Practical tips for achieving quick wins in SEO

Guest Bio: Jason Berkowitz is an SEO expert with over a decade of experience. As the founder of Break the Web, he helps brands make SEO more measurable and accessible.

Connect with Jason on Linkedin:

Host: Jeremy Rivera
Guest: Ryan Jones, Marketing Manager at SEO Testing

Jeremy Rivera is an SEO expert and podcast host who helps businesses navigate the evolving landscape of search engine optimization.

Connect with Jeremy:

• Unscripted SEO Podcast
• SEO Arcade - White Label Podcast Content Marketing Agency
• Personal Website

Ryan Jones is the Marketing Manager at SEO Testing, bringing nearly 10 years of experience across agency, client-side, in-house, and freelance SEO work. He's passionate about data-driven SEO strategies and testing methodologies.

Connect with Ryan:

• SEO Testing - 14-day free trial available
• LinkedIn: @Ryan Jones SEO
• Twitter/X: @Ryan Jones SEO
• Blue Sky: @Ryan Jones SEO

The Evolution of SEO Roles

• Moving beyond traditional keyword research limitations
• Creating demand vs. finding existing demand
• Multi-channel marketing integration

Impact of AI and Google's Changes

• AI Overviews reducing informational traffic
• The shift from traffic volume to traffic quality
• Google's changing relationship with publishers

SEO Testing Strategies

• Internal linking optimization (their biggest win: 1000% increase)
• Content refresh strategies
• Schema markup implementation
• Cross-channel content distribution

Actionable Takeaways

• Test schema markup implementation on videos, about pages, and other content
• Use social media engagement as a gauge for content topics
• Focus on horizontal con...

In this conversation, Jeremy Rivera with his podcast based content marketing experience and Marisa Cali and her event marketing experience, explore the evolving landscape of event marketing, emphasizing the importance of personal branding and community engagement. Marisa shares insights on how to create meaningful experiences at events, the significance of aligning online presence with real-world branding, and the challenges faced by freelancers.

They also discuss innovative marketing strategies for traditionally boring industries and the importance of leveraging super fans for authentic promotion. The conversation concludes with Marisa's upcoming retreat for women entrepreneurs, highlighting the need for support and resources in business development.