Consumers have serious marketing fatigue. Combined with escalating purchase prices and deep dissatisfaction with the customer experience, the public is tired of the constant hard sells and over-promising and is tuning out and turning away.

AI has only intensified the public’s desire for authenticity as it rejects an overly staged & excessively commercialized marketplace that all too often fails to deliver on its messaging & promises.

What stands out in the marketplace today is communications with purpose and where the sell is at least second (if not third or fourth.) Smart organizations are realizing their brands and corporate reputations have been hurt either by themselves directly or as collateral damage as a result of too much focus on marketing and sales and not enough on public relations. PR can add depth and meaning to a brand and its organization that can connect and stand out to consumers no longer loyal to legacy, logos, or advertising.

This episode explores how an organization can add meaningful depth to its brand, products, and business that will resonate in a marketplace filled with consumers looking for it.

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In this Media Notes edition of the podcast, we go deep into the data and discuss the research concerning the most popular media channels for breaking news, including the fastest growing source in popularity. Plus, the broadcast television season is over and we have a clear champion as we look into the numbers and also do a complete review of all the shows cancelled or renewed for the upcoming season.

The latest rankings for streaming is out and we explore the winners and losers and their strategies for the rest of the year. The episode also reports on the results of Saturday Night Live’s 50th season, a bill in Oregon that could shape media compensation by big search engines, and the Allen Group decides to unload OTA stations across America.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Episode notes

A resurgence of Public Relations and Media Relations programs at organizations is occurring as growing costs, declining returns, vague data, and concern over brand safety is generating serious dissatisfaction with advertising.

Leaders seeking better economics and performance on investment, more control over messages and branding, and clearer KPIs are pivoting to creating, expanding or rebuilding PR and media efforts as a safe harbor in these stormy financial times.

This episode explores the numerous market forces that are influencing executive decisions to move money back into PR and media relations as well as:

• the state of legacy media and advertising
• where current ad money is going online
• ad industry reports for the first two quarters and their indicators of an ad decline
• digital advertising and the reasons for the frustrations and pullback
• why pr?
• the advantages of building a public relations & media relations program
• Artificial Intelligence in pr and media relations

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How can you advertise your brand without traditional advertising? Look inward! There is so much potential internally to harness. This episode addresses how to raise the visibility of your organization, brand, and messaging without dedicating capital to ad campaigns including:

• creating a comprehensive external communications / media relations program
• becoming an internal content creation producer
• all the different branded pieces of content to create and own
• market your organization through your content
• beyond media: additional methods to raise your brand visibility
• humanize the brand, tell your story, be real
• artificial intelligence pros and cons
• social media strategies for the brand
• brand ambassadors
• the CEO role

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Multiple logos, different letterheads, and departments fielding media inquiries on their own? No cohesive and integrated organizational messaging? Sales reps 'going off-script and external audiences receiving information the company would not support? Internal confusion or apathy to what are the goals everyone is supposed to be working together to achieve and do not know what the mission and vision is of the company they are employed to support?

These items and more are explored in this episode where I discuss four main points in establishing an unified brand and messaging methods as well as infrastructure that supports it.

Previous episodes at: https://dashboard.rss.com/podcasts/mediums-messages-and-more/

Additional content, including the Mediums, Messages, and More Substack newsletter and YouTube Channel at:https://www.genekinglive.com/

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In this episode of the podcast, the foundations to a successful Media Relations Program is discussed including:

The good and bad of marketing & sales influence in media relations

Effective content strategies & approaches that ensure failure

Media relationship building - do's & don'ts

How to become a reliable source

Newsroom organization, hierarchy & mindful pitching

Effective pitching strategies

What you never do in any media engagements today and more.....

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The election results are in for the media industry as well and change is not coming, it is here. My new column reviews all the data on campaign advertising spending, Election Night media consumption, and where the public went for coverage (and did not as well.)

The winners and losers in media, the rising stars, the content providers that took big hits, and the big questions on what is next for television, cable, podcasting, and more in this new Mediums, Messages, and More episode.

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