Connect with Customers: Add Depth to the Brand
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Connect with Customers: Add Depth to the Brand
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About this listen
Consumers have serious marketing fatigue. Combined with escalating purchase prices and deep dissatisfaction with the customer experience, the public is tired of the constant hard sells and over-promising and is tuning out and turning away.
AI has only intensified the public’s desire for authenticity as it rejects an overly staged & excessively commercialized marketplace that all too often fails to deliver on its messaging & promises.
What stands out in the marketplace today is communications with purpose and where the sell is at least second (if not third or fourth.) Smart organizations are realizing their brands and corporate reputations have been hurt either by themselves directly or as collateral damage as a result of too much focus on marketing and sales and not enough on public relations. PR can add depth and meaning to a brand and its organization that can connect and stand out to consumers no longer loyal to legacy, logos, or advertising.
This episode explores how an organization can add meaningful depth to its brand, products, and business that will resonate in a marketplace filled with consumers looking for it.
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