You’ve heard it a thousand times: people do business with brands they know, like, and trust.

But here’s the challenge: we’re living through a trust recession. Just like in an economic downturn, where money is scarce and harder to earn, trust is now scarce and harder to build.

In this episode, I share:

• Why the trust recession is happening (and the two root causes I see most clearly)

• What it means to strengthen the pillars of know, like, and trust in today’s marketplace

• Why being a Category of One requires not just words, but proof

• How to create consistent opportunities for people to know you

• The role of micro-commitments in helping people “like” your brand

• Why trust takes longer to build than ever—and how to earn it through consistency and generosity
  
  

The reality is that shortcuts don’t work anymore. But if you commit to clarity, proof, and patience, you’ll build a brand that not only stands apart—but stands the test of time.

Brand for Good Links

Join the waitlist for the Category of One Brand program: https://categoryofonebrand.com/

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Most entrepreneurs try to stand out by doing more — more offers, more hustle, more marketing. But here’s the truth: doing more doesn’t make you different. Thinking differently does.

In this episode of Brand for Good, I share the shift that changes everything: Category of One Thinking. This isn’t just a marketing tactic — it’s a mindset. It’s the process of moving beyond comparison and competition, and instead claiming the space that only you can fill.

You’ll learn:

• Why every business is unique, but most don’t sound unique

• What a Category of One Statement really is — and how it reshapes your positioning

• Stories of clients who went from generic to magnetic

• Three steps to begin crafting your own Category of One Statement

• The ripple effect this clarity creates across your brand, marketing, and confidence
  
  

If you’ve ever felt stuck in a crowded market, this episode will show you a new way forward because the market doesn’t need more information. It needs leaders who think differently.

Brand for Good Links

Join the waitlist for the Category of One Brand program: https://categoryofonebrand.com/

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

We’ve all been told to “educate our audience.”
But what if all that explaining is actually hurting your ability to sell?

In this episode, I break down why more information doesn’t lead to more conversions—and what actually does. I talk about my concept of belief-based branding and how it accelerates trust, shortens the sales cycle, and positions you as the obvious choice in your space.

I cover:

• Why explaining your offer in detail often repels the right clients

• The difference between clarity and connection

• Three powerful messaging shifts to create emotional resonance

• How to use belief—not just benefits—to affirm identity and drive action

If you’ve ever thought “they’d buy if they just understood what I do,” this episode is your wake-up call.

And if you’re ready to build a brand that leads with trust and converts with ease, get on the waitlist for Category of One Brand at https://categoryofonebrand.com/

Let’s stop over-educating and start aligning with what your audience already believes.

Brand for Good Links

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Today’s conversation with Heather Hetchler, MA, is one that will stick with me for a long time. Heather is an author, speaker, and communication consultant who equips women in midlife to face unexpected challenges with clarity, confidence, and courage. A seasoned relationship coach and breast cancer survivor, Heather is a master at reframing our most difficult life transitions into opportunities for growth.

We dive into why work-life balance is a myth, the power of perspective when navigating personal and professional challenges, and how grief is often the hidden thread running through so many of life’s changes. Heather shares powerful stories from her coaching practice—from stepfamily dynamics to empty nesting to navigating workplace boundaries—that show how small shifts in perspective can transform relationships.

And at the heart of this episode is emotional intelligence—the ability to be self-aware, to see situations through the other person’s eyes, to navigate the intertwining of work and life, and to respond with compassion and intentionality even in difficult circumstances.

In this episode, we explore:

• Why midlife isn’t a crisis—it’s a catalyst for transformation.

• The surprising “backpack” of hidden workplace stressors many women carry.

• How to see relationship challenges from the other person’s perspective—and why that shift can be the key to reconnection.

• How the line between work and life isn’t just blurred, it’s irrevocably intertwined.

• The many forms of loss, including the natural but profound grief that comes when children leave the nest, and how to navigate it in a healthy way.

• The role of emotional intelligence in moving through divorce, co-parenting, step-parenting, and workplace stress.

• How to identify the gap between where you are and where you want to be in work and life—and start closing it.

• The single daily practice Heather recommends to clear emotional clutter and start your day with intention.

Whether you’re in midlife yourself, navigating a major change, or simply looking for tools to approach life and work with more resilience, this episode will encourage you to reframe your challenges, embrace your agency, and see this moment in your life as a launching pad—not a limitation.

Guest Links

🔗 Connect with Heather:
Website: www.HeatherHetchlerCoaching.com
Instagram: @reframingrelationships
Email: heather@learning2step.com

Register for The Women-First Financial Kickstart Live Webinar (it’s FREE!)

Brand for Good Links

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

What happens when your perfectly planned vacation gets turned upside down? In this episode, I share the story of my three‑week trip to Lakeside, Ohio — a place that usually brings me peace, clarity, and joy — and how this time, everything went differently than expected.

From juggling three generations under one roof to two unexpected hospitalizations, the trip became a real‑time lesson in flexibility, leadership, and the power of letting go.

I explore why expectations can set us up for disappointment, in life and business, and what it means to focus instead on the essence of what we want. If you've ever had a plan fall apart (and let’s be honest, who hasn’t?), this episode will help you reframe, refocus, and find the joy in what’s still possible.

In this episode, I talk about:

• The difference between expectations and intentions

• How rigid plans break under pressure

• What it looks like to “salvage the wins”

• Why joy often lives in the in-between moments

• How to lead through disruption with flexibility and grace

Brand for Good Links

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

When you think about hiring, you might focus on résumés, skill sets, and experience. But here’s the truth I’ve learned over years of building teams: the people you hire are your brand.

In this episode of Brand for Good, I’m sharing my best tips for hiring people who will not only do the job but also strengthen your reputation, culture, and long-term growth. We’ll talk about why skills aren’t enough, the one question I always ask before making a hire, and how the wrong person can cost you far more than their salary.

Whether you’re bringing on your first contractor or expanding a leadership team, these strategies will help you hire for alignment, trust, and impact—so you can grow your business with confidence.

In this episode, you’ll learn:

• Why you should write the job description for the business you’re building, not the one you have now.

• The difference between hiring for skill vs. hiring for alignment—and why it matters more than you think.

• How to evaluate trust and cultural fit before making an offer.

• The role your team can play in making better hiring decisions.

• How a trial period can save you from costly mistakes.

If you want to grow your business and protect your brand at the same time, this episode is your hiring playbook.

Brand for Good Links

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

In this special episode of Brand for Good, I’m turning the mic over to two very bright voices—our summer interns, Arielle Teppert and Alyssa Kilpatrick. Over the past two months, they’ve immersed themselves in the world of purpose-driven marketing at Prosper for Purpose, learning everything from social media strategy to brand messaging to how AI fits into the future of creative work.

In their own words, they share what it’s like to intern at a purpose-driven agency, what surprised them most about working in a real-world setting, and how hands-on experience has shaped their views on balance, branding, and being bold. You'll hear their honest takes on AI, creative confidence, and the difference between schoolwork and soul work.

Whether you're a student trying to break into the field or a business owner considering bringing on interns, this episode is packed with insights, heart, and fresh perspective.

• What it’s really like to intern at a purpose-driven agency

• The mindset shift from classroom assignments to client work

• Why AI is a tool—not a threat—and how they’re learning to use it wisely

• The evolving concept of work-life integration

• How Gen Z approaches marketing with both strategy and soul

• Their favorite projects and biggest lessons from the summer

• Honest advice for students, interns, and brands alike
  
  

“When you're working in the real world with companies that want to make a difference, it truly shapes how you attack your work. It’s real-world experience, but it’s also purpose-driven experience.”

Guest Host Links

Arielle Teppert
Alyssa Kilpatrick

Brand for Good Links

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Most people think visibility is the key to growing their brand.

But here’s the truth I’ve learned—and what I unpack in this episode:
Visibility gets you seen. Credibility gets you sales.
And they are not the same thing.

In this solo episode of Brand for Good, I’m diving deep into what I call the currency of credibility—the invisible authority that makes your audience lean in, trust you, and choose you (even before you pitch them).

Whether you’re a coach, consultant, creative, or nonprofit leader, this episode will help you understand:

• The difference between visibility and authority (and why so many get stuck in the wrong one)

• The five credibility markers that build trust without relying on press or performance

• Why overexplaining kills conversions—and what to do instead

• How to make your brand pre-sell your expertise before you ever show up
  
  

If you’ve been creating content, showing up online, and still wondering why the trust isn’t translating into sales—this is your episode.

• How credibility is built through positioning, not performance

• The mistake most founders make when trying to establish authority

• Real, simple ways to elevate your thought leadership without chasing vanity metrics
  
  

🔗 Resources Mentioned:
✅ Peerless & Profitable Free Training – Learn how to build a personal brand that leads, converts, and lasts.

If this episode sparked something in you, will you do me a favor?
Leave a review, share it with a colleague, or post a takeaway on LinkedIn. Your support means everything—and it helps more people discover Brand for Good.

Brand for Good Links

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com