You’ve heard it a thousand times: people do business with brands they know, like, and trust.

But here’s the challenge: we’re living through a trust recession. Just like in an economic downturn, where money is scarce and harder to earn, trust is now scarce and harder to build.

In this episode, I share:

• Why the trust recession is happening (and the two root causes I see most clearly)

• What it means to strengthen the pillars of know, like, and trust in today’s marketplace

• Why being a Category of One requires not just words, but proof

• How to create consistent opportunities for people to know you

• The role of micro-commitments in helping people “like” your brand

• Why trust takes longer to build than ever—and how to earn it through consistency and generosity
  
  

The reality is that shortcuts don’t work anymore. But if you commit to clarity, proof, and patience, you’ll build a brand that not only stands apart—but stands the test of time.

Brand for Good Links

Join the waitlist for the Category of One Brand program: https://categoryofonebrand.com/

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Most entrepreneurs try to stand out by doing more — more offers, more hustle, more marketing. But here’s the truth: doing more doesn’t make you different. Thinking differently does.

In this episode of Brand for Good, I share the shift that changes everything: Category of One Thinking. This isn’t just a marketing tactic — it’s a mindset. It’s the process of moving beyond comparison and competition, and instead claiming the space that only you can fill.

You’ll learn:

• Why every business is unique, but most don’t sound unique

• What a Category of One Statement really is — and how it reshapes your positioning

• Stories of clients who went from generic to magnetic

• Three steps to begin crafting your own Category of One Statement

• The ripple effect this clarity creates across your brand, marketing, and confidence
  
  

If you’ve ever felt stuck in a crowded market, this episode will show you a new way forward because the market doesn’t need more information. It needs leaders who think differently.

Brand for Good Links

Join the waitlist for the Category of One Brand program: https://categoryofonebrand.com/

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

We’ve all been told to “educate our audience.”
But what if all that explaining is actually hurting your ability to sell?

In this episode, I break down why more information doesn’t lead to more conversions—and what actually does. I talk about my concept of belief-based branding and how it accelerates trust, shortens the sales cycle, and positions you as the obvious choice in your space.

I cover:

• Why explaining your offer in detail often repels the right clients

• The difference between clarity and connection

• Three powerful messaging shifts to create emotional resonance

• How to use belief—not just benefits—to affirm identity and drive action

If you’ve ever thought “they’d buy if they just understood what I do,” this episode is your wake-up call.

And if you’re ready to build a brand that leads with trust and converts with ease, get on the waitlist for Category of One Brand at https://categoryofonebrand.com/

Let’s stop over-educating and start aligning with what your audience already believes.

Brand for Good Links

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com