Episode 150: 5 Credibility Markers That Convert
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Episode 150: 5 Credibility Markers That Convert
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Narrated by:
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By:
About this listen
Most people think visibility is the key to growing their brand.
But here’s the truth I’ve learned—and what I unpack in this episode:
Visibility gets you seen. Credibility gets you sales.
And they are not the same thing.
In this solo episode of Brand for Good, I’m diving deep into what I call the currency of credibility—the invisible authority that makes your audience lean in, trust you, and choose you (even before you pitch them).
Whether you’re a coach, consultant, creative, or nonprofit leader, this episode will help you understand:
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The difference between visibility and authority (and why so many get stuck in the wrong one)
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The five credibility markers that build trust without relying on press or performance
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Why overexplaining kills conversions—and what to do instead
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How to make your brand pre-sell your expertise before you ever show up
If you’ve been creating content, showing up online, and still wondering why the trust isn’t translating into sales—this is your episode.
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How credibility is built through positioning, not performance
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The mistake most founders make when trying to establish authority
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Real, simple ways to elevate your thought leadership without chasing vanity metrics
🔗 Resources Mentioned:
✅ Peerless & Profitable Free Training – Learn how to build a personal brand that leads, converts, and lasts.
If this episode sparked something in you, will you do me a favor?
Leave a review, share it with a colleague, or post a takeaway on LinkedIn. Your support means everything—and it helps more people discover Brand for Good.
Brand for Good Links
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Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com