When you think about hiring, you might focus on résumés, skill sets, and experience. But here’s the truth I’ve learned over years of building teams: the people you hire are your brand.

In this episode of Brand for Good, I’m sharing my best tips for hiring people who will not only do the job but also strengthen your reputation, culture, and long-term growth. We’ll talk about why skills aren’t enough, the one question I always ask before making a hire, and how the wrong person can cost you far more than their salary.

Whether you’re bringing on your first contractor or expanding a leadership team, these strategies will help you hire for alignment, trust, and impact—so you can grow your business with confidence.

In this episode, you’ll learn:

• Why you should write the job description for the business you’re building, not the one you have now.

• The difference between hiring for skill vs. hiring for alignment—and why it matters more than you think.

• How to evaluate trust and cultural fit before making an offer.

• The role your team can play in making better hiring decisions.

• How a trial period can save you from costly mistakes.

If you want to grow your business and protect your brand at the same time, this episode is your hiring playbook.

Brand for Good Links

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