Do you ever wonder how the best healthcare practices magically attract the right patients?

On this episode of Practice Freedom, join Mark and guest Matty McLain of Boost Patients as they unpack niche marketing in healthcare—where specialization is the cornerstone of thriving practices. From bariatric surgery to LASIK, we dissect the strategies that help clinics become magnets for their ideal clientele. We contrast healthcare marketing's unique hurdles with those of other industries and spotlight the roles within a marketing team that can make or break your practice's growth.

In the complex world of healthcare, community and competition often intermingle. This episode takes you behind the scenes of bariatric surgery marketing, where creating a network of knowledge-sharing clinics through masterminds is transforming the industry. Matty shares Boost Patients' journey in becoming a linchpin for clinics nationwide, nurturing a culture of collaboration over competition. Plus, we delve into the granular details of marketing for specialty procedures and discuss the balance between specificity and scalability for businesses aiming to branch out without losing their core focus.

In patient communication, personalization reigns supreme. We explore successful lead generation tactics, modernizing the age-old adage of “the customer is always right” to a more nuanced “the right customer is always right.” Learn how targeted strategies, such as Facebook ads and diligent follow-up systems, revolutionize patient engagement. And for those at the helm of health ventures, stay tuned for our insights on choosing flourishing sectors, the merits of staying niche-focused, and the power of collaboration among entrepreneurial healthcare leaders.

Ready to revamp your practice? We've got the blueprint.

• The effectiveness of niche marketing for specialized healthcare fields like bariatric surgery and LASIK
• The importance of attracting the right patients
• Community in healthcare marketing, particularly for procedures that involve personal transformation
• How shared learning and masterminds can improve patient care quality
• The balance between competition and scalability in specialized healthcare markets
• Advocating for a focus on core services to facilitate growth and the ability to expand into additional medical services
• Personalized patient communication for patient satisfaction and lead nurturing
• Targeted Facebook ads and a follow-up system to convert leads into patients
• The longevity of marketing channels like email
• Sales in specialized medical fields
• Strategic decisions for business growth, including expansion from bariatric services to LASIK
• Selecting growing industries for business ventures
• The healthcare value chain and the potential for direct marketing in sectors like hair restoration, orthopedics, and fertility
• Collaboration among entrepreneurial healthcare leaders
• Advocating for private practices to share resources and achieve economies of scale
• Staying niche-focused for sustainable growth

• Boost Patients website: www.boostpatients.com
• Email Matty McLain: matty@boostpatients.com
• Connect with Matty on LinkedIn: www.linkedin.com/in/mattymclain
• Matty on Twitter: twitter.com/mattymclain

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