AI isn't just changing creative tools, but it is also changing the way we use data in marketing.

Most of us are familiar with anonymised data, but a new frontier is emerging, and that is synthetic data powered by AI.

In this episode of The Marketing Guy, I break down:

(a) What is synthetic data, actually, and what does it mean for marketing

(b) How it compares to anonymised data

(c) And why it becomes the backbone of targeted, simpler, and privacy-friendly campaigns

Notes from the podcast

(1) MostlyAI (www . mostly . ai) specialises in synthetic data. Their platform helps brands create these realistic data sets, mirroring your real data, that you can play around with. All that data is safe to use and can unlock insights without exposing the real customer data you have.

(2) Podcast on cookiesLook for "Goodbye Cookies, Marketing's Biggest Shift Explained" from my channel. Link in comments as well.

(3) What models does synthetic data use?

(i) GAE stands for Generative Adversarial Network, and it is not something that LLMs use. There are essentially two neural networks in it. (a) Generator. This makes fake data, and (b) Discriminator. This checks if the data is real or fake. With enough training, the generator creates data that is almost indistinguishable from your real data. It's used heavily in deep fakes.

(ii) VAE stands for Variational Autoencoder, and it has two parts as well. (a) Encoder. This essentially compresses the data you feed. (b) Decoder. This then rebuilds that compressed data into something new, slightly different outputs.

Cookies (not the ones you eat) once powered a $600 billion ad industry, fuelling retargeting, endless tracking, and personalisation at scale.But Safari and Firefox already block them. And by 2025, Google Chrome (with 60% to 65% of global browser share) will phase them out completely.So what happens when the cookie deprecates?In this episode of the Sun Root Podcast, I look at the biggest shift in marketing in the last two decades and how AI is stepping in to fill this gap.This podcast comes with real-world examples from:🍪 Mondelez: using contextual AI to beat cookie-based ads👖 Mavi Jeans: uplifting their online sales through personalisation🛒 FairPrice Group: cutting CPA and CPM quite drastically with The Trade Desk’s UID 2.0Watch till the end to understand what this shift means for your business, your ads, and your customers.

Podcast Host: Rachit Kapoor

📩 Connect with me on LinkedIn: https://www.linkedin.com/in/rachitkapoor

Follow: Sun Root DigitalPoints from this podcast(a) Cookies: These are small bits of data that websites leave in your browser. This is to remember what kind of content you have been viewing online, so that advertisers can look at those cookies as you scroll around the internet. It is this reason why the shoes you searched for on Sunday suddenly follow you all week across Facebook, LinkedIn, new websites, and Instagram.It feels like you phone is listening when you mention something to a friend, but in reality, it's usually cookies and tracking algorithms connecting signals from your browsing and predicting interests with this magical accuracy.(b) GumGum Advertising: https://gumgum.com/(c) Perzonalization: https://www.perzonalization.comIf you would like to learn more, then there is a whole case study about Mavi Jeans: /mavi-case-study/

#Marketing #AI #Cookies #DigitalAds #MarketingPodcast #RachitKapoor #SunRootDigital #MarketingGuy

Every time we see the word FREE, something unusual happens! 🫨 It’s not like “70% off” or “Buy one, Get one.” Zero or 0 has a magic of its own. So much so, that we stand in "queues" waiting for a free cup of coffee or for that free tote 🛍️ bag! (I'm equally or more guilty of it 😬 )In this new short episode of Sun Root Digital, I bring this strange psychology of zero forward, and how the brands we adore use it, and why free might actually be the most expensive word in marketing! Yes!!(a) Why “zero” changes how our brains work: Dan Ariely’s famous experiment(b) How Amazon Prime uses it to hook us(c) Why “free” is never really free, for customers or brandsWould love to know what the last free thing you got?! Share it in the comments. Podcast Host: Rachit Kapoor#MarketingPsychology #BehavioralMarketing #SunRootDigital #RachitKapoor

🛒 Why do we buy more than we plan in stores?In this short episode, I break down the psychology behind retail shopping, from store layouts and shelf placement to subtle design tricks that guide what we pick up.

Whether it’s the smell of fresh bread at the entrance or the placement of essentials at the back, every detail is designed to influence your buying decisions.Host: Rachit Kapoor#RetailPsychology #ConsumerBehavior #MarketingStrategy #SunRootDigital #RachitKapoor #MarketingPodcast

Netflix used to be $7.99, now it's $24.99. But you are still paying for it!

Why?Because psychology takes over logical thinking.(1) Tiny price hikes do not scare you. (2) Cancelling feels painful.(3) You don't want to miss the next Squid Games episode.(4) $7.99 per month feels cheap until you bundle it together per year.So, Netflix is not just a streaming business; it is much more than that.In this video, I break down why Netflix keeps raising prices and why we continue to say yes. A great masterclass when you are planning your subscription product or your next pricing strategy.

#Netflix #MarketingPsychology #RachitKapoor

We have all heard of the 4Ps of Marketing: Product, Price, Place, Promotion.Many believe they are outdated. But here’s the reality: the 4Ps are still the foundation.The difference? The way we apply them today looks completely different.(a) Product is about solving problems, not just creating things(b) Price is about perceived value, not discounts(c) Place is digital ecosystems, not shelves(d) Promotion is a dialogue, not a way to shoutYet the story has a twist 😄 : there’s something new on top of all 4Ps. Something that doesn’t replace them but makes us think about them even more broadly.👉 Watch this episode of Sun Root Marketing Lab to discover how the fundamentals are evolving, and what it means for your marketing.I’d love to hear your thoughts: Which of the 4Ps feels most disrupted in your world right now? Drop your perspective in the comments 👇Podcast host: Rachit Kapoor

The easiest way to stand out in marketing? Be the one that breaks the pattern.That’s the Isolation Effect (or Von Restorff Effect): a simple psychology principle that explains why we remember the “odd one out.”And no brand shows this better than Oatly.While dairy ads normally showed green fields and cows 🐮, they scribbled “Wow, no cow.”.So the question is:💡The science behind the Isolation Effect💡How Oatly used it to grow fast and stay top-of-mind💡How you can apply it to your own brand and campaigns☕️ If you want your marketing to be unforgettable, this is where to start.#Marketing #ConsumerPsychology #Oatly #IsolationEffect #VonRestorffEffect #BrandStrategy #AdvertisingTips #MarketingPodcast #SunRootMarketingLab

Ever walked past a shelf "full of products" and you kept going until the moment you saw “Only 2 left,” 🔔 and something made you stop 💡?Suddenly, that product wasn’t just an item; it was the "last chance."It is the reason why hashtag Nike’s limited drops 👟 cause overnight queues, why hashtag Starbucks’ 🥤 seasonal drinks feel like a festival.In this mini episode of Sun Root Marketing Lab, you will see: (1) How scarcity creates urgency and drives faster decisions(2) Real-world examples from Nike and Starbucks(3) Why this tactic works and how to use it without losing trust🎧 Whether you are a marketer, entrepreneur, or just curious about the psychology behind buying decisions, this mini episode will change how you think about urgency in sales.Podcast Host: Rachit KapoorThis is Sun Root Digital, and you are watching Sun Root Marketing Lab#ScarcityEffect #MarketingPsychology #ConsumerBehavior#BrandStrategy #MarketingPodcast #sunrootmarketinglab #sunrootdigital #rachitkapoor