The Easiest Way to Stand Out in Marketing
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The Easiest Way to Stand Out in Marketing
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About this listen
The easiest way to stand out in marketing? Be the one that breaks the pattern.That’s the Isolation Effect (or Von Restorff Effect): a simple psychology principle that explains why we remember the “odd one out.”And no brand shows this better than Oatly.While dairy ads normally showed green fields and cows 🐮, they scribbled “Wow, no cow.”.So the question is:💡The science behind the Isolation Effect💡How Oatly used it to grow fast and stay top-of-mind💡How you can apply it to your own brand and campaigns☕️ If you want your marketing to be unforgettable, this is where to start.#Marketing #ConsumerPsychology #Oatly #IsolationEffect #VonRestorffEffect #BrandStrategy #AdvertisingTips #MarketingPodcast #SunRootMarketingLab
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