The 4Ps Still Rule Marketing. Yet the Plot Has a Twist
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The 4Ps Still Rule Marketing. Yet the Plot Has a Twist
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About this listen
We have all heard of the 4Ps of Marketing: Product, Price, Place, Promotion.Many believe they are outdated. But here’s the reality: the 4Ps are still the foundation.The difference? The way we apply them today looks completely different.(a) Product is about solving problems, not just creating things(b) Price is about perceived value, not discounts(c) Place is digital ecosystems, not shelves(d) Promotion is a dialogue, not a way to shoutYet the story has a twist 😄 : there’s something new on top of all 4Ps. Something that doesn’t replace them but makes us think about them even more broadly.👉 Watch this episode of Sun Root Marketing Lab to discover how the fundamentals are evolving, and what it means for your marketing.I’d love to hear your thoughts: Which of the 4Ps feels most disrupted in your world right now? Drop your perspective in the comments 👇Podcast host: Rachit Kapoor