
Why You Still Pay Netflix (Even at $24.99)
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About this listen
Netflix used to be $7.99, now it's $24.99. But you are still paying for it!
Why?Because psychology takes over logical thinking.(1) Tiny price hikes do not scare you. (2) Cancelling feels painful.(3) You don't want to miss the next Squid Games episode.(4) $7.99 per month feels cheap until you bundle it together per year.So, Netflix is not just a streaming business; it is much more than that.In this video, I break down why Netflix keeps raising prices and why we continue to say yes. A great masterclass when you are planning your subscription product or your next pricing strategy.
#Netflix #MarketingPsychology #RachitKapoor
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