Why Customers Want What They Can't Have | What Makes People Say Yes
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Why Customers Want What They Can't Have | What Makes People Say Yes
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About this listen
Ever walked past a shelf "full of products" and you kept going until the moment you saw “Only 2 left,” 🔔 and something made you stop 💡?Suddenly, that product wasn’t just an item; it was the "last chance."It is the reason why hashtag Nike’s limited drops 👟 cause overnight queues, why hashtag Starbucks’ 🥤 seasonal drinks feel like a festival.In this mini episode of Sun Root Marketing Lab, you will see: (1) How scarcity creates urgency and drives faster decisions(2) Real-world examples from Nike and Starbucks(3) Why this tactic works and how to use it without losing trust🎧 Whether you are a marketer, entrepreneur, or just curious about the psychology behind buying decisions, this mini episode will change how you think about urgency in sales.Podcast Host: Rachit KapoorThis is Sun Root Digital, and you are watching Sun Root Marketing Lab#ScarcityEffect #MarketingPsychology #ConsumerBehavior#BrandStrategy #MarketingPodcast #sunrootmarketinglab #sunrootdigital #rachitkapoor