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Publisher's Summary

Don't just let influence just happen to you. Instead, take charge of your life by grasping the science behind how influence works and by strengthening your own skills at using it to your advantage. In this dynamic 12-lecture series, you'll discover how to tap into the hidden powers of influence - and use these powers to enhance your life in ways you never thought possible.

Using clear and accessible language, Professor Brown teaches you how and why influence works. You'll explore the four key factors involved in influence attempts; delve into exciting psychological and sociological research and experiments; ponder the ethics surrounding influence by studying the lives of historical leaders (and despots); get solid tips for becoming more influential; and hone your skills with simple exercises for everyday living. By the final lecture, you'll be able to harness the power of influence at home, at work, at the store, in your social life, and anywhere else you may need it.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2013 The Great Courses (P)2013 The Teaching Company, LLC

What members say

Average Customer Ratings

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

Excellent collection of topics

This is an excellent collection of topics ranging from the four components of influence (agents, targets, tactics and context) through to practical applications such as impression management, public speaking, negotiation and sales. Good coverage of theoretical concepts and major research studies, as well as popular books. Good alignment with core concepts taught in MBA courses, including terminology & case studies.

This is not a course in manipulation or exploitation, although it does touch on such techniques (mainly so you can spot their use and resist them). Rather, like management courses generally, it takes the long view in developing effective influence through building credibility and capability.

3 of 3 people found this review helpful

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    4 out of 5 stars
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    3 out of 5 stars

Interesting insights

Good set of lectures, enjoyed learning about the different facets of influence. I understood it all - they did a great job of turning complex psychology into something the average person would comprehend...i.e. me.

2 of 2 people found this review helpful

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    3 out of 5 stars

Too brief

Not enough detail, examples and strategies for each method explained. Better books are available on influence

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Helpful and clear

Something every HR professional and hiring manager should read. Gives a clear and intelligent explanation of the difference between influence and persuasion. Enjoyable and easy listen.

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Really amazing book.

This is a great book that I will be listening again. I will recommend it to anyone who has an interest in this area.

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Awesome well presented thoroughly enjoyed

Awsome well presented would recommend for any budding leader thank you for the incite into the mysterious world of influence

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excellent

content was good, coverage of some issues could be more in depth, I would recommend it

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  • Mark Lancaster
  • 16-08-2017

Strategies for ethically improving your influence.

In a world where key leaders highlight the dark triad of influence to wield power it is a good course to help you identify such unscrupulous machinations. More importantly though, the lecturer leads us through strategies to make ourselves better influencers to improve our goals and the lives of those around us.

1 of 1 people found this review helpful

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    5 out of 5 stars
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  • D. J. Wilkinson
  • 20-07-2015

Brillant course.

This is a really good course, looking at the relevant research without being "academic". It is useful, practical and well informed with examples of interesting studies and cases.
Well recommended.

2 of 3 people found this review helpful

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    4 out of 5 stars
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  • Kieran
  • 23-06-2015

Great Course, needs accompanying material.

The Great Courses are fantastic but the accompanying materials should also be available. Their absence detracts from the overall experience.

5 of 8 people found this review helpful

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    4 out of 5 stars
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  • E. Brown
  • 19-03-2017

A good listen,

enable yourself to inspire others. ethos, logos, pathos. structure your influence methods for maximum impact.