Showing results by author "Dan Heath" in All Categories

NEW YORK TIMES BESTSELLER The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The...

Wall Street Journal Bestseller New York Times bestselling author Dan Heath explores how to prevent problems before they happen, drawing on insights from hundreds of interviews with unconventional problem solvers. So often in life, we get stuck in a cycle of response. We put out fires. We deal...

In this book, the authors engage the dream of better, both in fields and endeavors where participants know they should practice and also in those where many do not yet recognize the transformative power of practice. And it's not just whether you practice. How you practice may be a true competitive advantage. Deliberately engineered and designed practice can revolutionize our most important endeavors.

Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal.

#1 NEW YORK TIMES BESTSELLER ONE MILLION COPIES SOLD! The ultimate guide to making changes and following through, from the authors of Made to Stick and Decisive—hailed as “witty and instructive” (The Wall Street Journal), “packed with examples and hands-on tools that will get you...

Nous sommes tous écrasés par le poids de nos habitudes, trop occupés à gérer des urgences, des to-do-list ou des différends avec nos collègues pour avoir le temps et l'énergie de repenser nos organisations. Dan Heath, éminent spécialiste du monde du travail, nous propose sa stratégie : identifier les « points de levier », ces endroits où un petit effort apportera de grands résultats.

Curious what it would be like to walk in someone else’s (work) shoes? Join New York Times bestselling author Dan Heath as he explores the world of work, one profession at a time, and interviews people who love what they do.

Dan Heath, explora cómo prevenir los problemas antes de que estos ocurran, basándose en los conocimientos de cientos de entrevistas mantenidas con “solucionadores”. Explora las fuerzas psicológicas que nos empujan a tener ese tipo de comportamiento, incluyendo la “ceguera ante los problemas”, que puede provocar que no seamos capaces de ver los graves conflictos que nos rodean. Explica cómo anticiparnos al origen del problema en lugar de reaccionar cuando este sucede, introduciéndonos en la mentalidad de aquellos que han conseguido superar ese tipo de comportamiento.

Una buena idea puede cambiarlo todo. Si quieres tener ideas poderosas y comunicarlas de manera efectiva para conseguir un cambio de conducta o modificar las opiniones de tus empleados, compradores, hijos, lectores o alumnos, Ideas que pegan es tu libro. Provocativo, de amplias miras y divertido...