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Publisher's Summary

Brought to you by Penguin.

Just making a decision can be hard enough, but how do you begin to judge whether it's the right one? Chip and Dan Heath, authors of number one New York Times best seller Switch, show you how to overcome your brain's natural shortcomings. 

In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow. In the process, they show why it is that experts frequently make mistakes. They demonstrate the perils of getting trapped in a narrow decision frame. And they explore people's tendency to be over-confident about how their choices will unfold. 

Drawing on case studies as diverse as the downfall of Kodak and the inspiring account of a cancer survivor, they offer both a fascinating tour through the workings of our minds and an invaluable guide to making smarter decisions.

Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014.

©2013 Chip Heath and Dan Heath (P)2020 Penguin Audio

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  • Anonymous User
  • 16-06-2021

another masterpiece from the Heath brothers

it is always a delight to read the fantastic tales of design thinking and behavioral economics from the heath brothers!

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  • Dianne Boulton
  • 12-03-2020

useful read

loved this book. Very good practical advice on decision making. lots of interesting examples.

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  • Mogens Abel-Bache
  • 11-03-2021

good tangible strategies

the book contains good tangible strategies, and excellent examples of successful decision making processes. I'm maybe lacking a few anti patterns of the application, and maybe examples of turnarounds in those situation

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