Dan Heath

Brought to you by Penguin. Change is hard. It doesn't have to be. We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that...

The New York Times-bestselling authors of Switch and Made to Stick offer a fascinating tour through the workings of our minds to reveal how to make smarter decisions. Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities. We're...

NEW YORK TIMES BESTSELLER The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The...

Brought to you by Penguin. New York Times bestselling author Dan Heath asks what happens when we take our thinking upstream and try to prevent problems before they happen. We all have a tendency to work around problems. We are resourceful. We improvise. We’re so accustomed to managing...

The New York Times best-selling authors of Switch and Made to Stick explore why certain brief experiences can jolt, elevate and change us - and how we can learn to create such extraordinary moments in our life and work. What if a teacher could design a lesson that he knew his students would...

Brought to you by Penguin. All of us hit a wall sometimes, in our life and in our jobs. What is getting in the way of your ability to make progress and do good work? We’re accustomed to thinking that we can only pivot in response to an emergency or an existential threat. This book is about how...

Dan Heath, explora cómo prevenir los problemas antes de que estos ocurran, basándose en los conocimientos de cientos de entrevistas mantenidas con “solucionadores” de problemas poco convencionales. La mayoría de nosotros pasamos nuestros días intentado gestionar una avalancha de asuntos...