Made to Stick
Why Some Ideas Survive and Others Die
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Made to Stick
Narrated by:
Charles Kahlenberg
Buy Now for $19.99
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Narrated by:
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Charles Kahlenberg
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By:
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Chip Heath
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Dan Heath
About this listen
“Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.”
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.
Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.©2006 Chip Heath and Dan Heath; (P)2007 Random House, Inc.
Critic Reviews
“Made to Stick summons plenty of brain science, social history, and behavioral psychology to explain what makes an idea winning and memorable—and the Heaths do the telling with beautiful clarity.”—The Christian Science Monitor
“Utterly compelling.”—Los Angeles Times
“Surprising and provocative.”—The New York Sun
“Savvy.”—People
“Fun to read and solidly researched.”—Publishers Weekly (starred review)
“Utterly compelling.”—Los Angeles Times
“Surprising and provocative.”—The New York Sun
“Savvy.”—People
“Fun to read and solidly researched.”—Publishers Weekly (starred review)
One of the must reads for new content creators
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great book
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The book suggests: For an idea to be sticky, it should follow these 6 princples:
1. Simple
2. Unexpected
3. Concrete
4. Credible
5. Emotional
6. Stories
And there is no better way to sum up this book. It follows and teaches these principles brilliantly.
Interesting book
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I wish if this book is 5 times shorter
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What disappointed you about Made to Stick?
The narrator sounds like a robot. The content is really simplistic. Not very insightful.What didn’t you like about Charles Kahlenberg’s performance?
Laughable sounds like he is reading on 1950's radio!Not very helpful
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