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Made to Stick cover art

Made to Stick

By: Chip Heath,Dan Heath
Narrated by: Charles Kahlenberg
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Publisher's Summary

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.

“Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—
The Washington Post

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” 

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.

Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.

©2006 Chip Heath and Dan Heath (P)2007 Random House, Inc.

Critic Reviews

Made to Stick summons plenty of brain science, social history, and behavioral psychology to explain what makes an idea winning and memorable—and the Heaths do the telling with beautiful clarity.”—The Christian Science Monitor

“Utterly compelling.”—Los Angeles Times

“Surprising and provocative.”—The New York Sun

What listeners say about Made to Stick

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    4 out of 5 stars
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Interesting book

This is not just a marketing book. It is a book on how to deliver, how to promote business or ideas at work. The book forever changed the way I will do each of these things and I wish I could have read it earlier.

The book suggests: For an idea to be sticky, it should follow these 6 princples:

1. Simple
2. Unexpected
3. Concrete
4. Credible
5. Emotional
6. Stories

And there is no better way to sum up this book. It follows and teaches these principles brilliantly.

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5 people found this helpful

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One of the must reads for new content creators

One of the must reads for new content creators, written and delivered exceptionally well. 5 stars

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  • Overall
    3 out of 5 stars
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    3 out of 5 stars

it was OK.... some really interesting parts

really interesting parts and concepts that can be applied instantly to life.... but there is a lot of fluff and repetitive words that get annoying. the voice could have been narrated by someone with more tone

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great book

I found this book very useful and interesting. I also think it should be listened a couple of time:)

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Not very helpful

What disappointed you about Made to Stick?

The narrator sounds like a robot. The content is really simplistic. Not very insightful.

What didn’t you like about Charles Kahlenberg’s performance?

Laughable sounds like he is reading on 1950's radio!

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