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Ideas que pegan [Ideas That Stick]
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Ideas que pegan [Ideas That Stick]
Narrated by:
Isaac Baltanás
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Narrated by:
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Isaac Baltanás
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By:
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Dan Heath
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Chip Heath
About this listen
Una buena idea puede cambiarlo todo. Si quieres tener ideas poderosas y comunicarlas de manera efectiva para conseguir un cambio de conducta o modificar las opiniones de tus empleados, compradores, hijos, lectores o alumnos, Ideas que pegan es tu libro.
Provocativo, de amplias miras y divertido, los autores muestran los principios vitales de las ideas ganadoras a través de seis claves concretas para hacer que tus mensajes sean pegadizos. Ilustrado con ejemplos de sectores muy diversos –negocios, publicidad, educación, movimientos sociales, etc.–, los hermanos Heath explican por qué algunas ideas triunfan y otras fracasan en el intento.
Grabado en español ibérico (España).
Please Note: This audiobook is in Spanish.
©2019 Dan Heath (P)2019 Storyside
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