Showing results by publisher "Brilliance Audio" in Marketing & Sales
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The Relationship Engine
- Connecting with the People Who Power Your Business
- By: Ed Wallace
- Narrated by: Tom Parks
- Length: 5 hrs and 8 mins
- Unabridged
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Relationships hold companies together and fuel future growth. From connecting with customers to forging high-performing teams, success depends on everyone working well together. Yet many leaders prioritize potential relationships and take established ones for granted. They shouldn't. Research reveals that these core relationships are often the weakest...and can prove more vital than missed networking opportunities.
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The Relationship Engine
- Connecting with the People Who Power Your Business
- Narrated by: Tom Parks
- Length: 5 hrs and 8 mins
- Release date: 07-12-2016
- Language: English
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Non-member price: $28.99 or 1 Credit
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Married to the Brand
- Why Consumers Bond With Some Brands for Life
- By: William J. McEwen
- Narrated by: Dana Hickox
- Length: 4 hrs and 29 mins
- Unabridged
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Companies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, websites ... you name it. And they spend millions more trying to build their businesses through elaborate "relationship management" software. The result? Most marketers still aren't emotionally connecting with consumers. Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer.
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Married to the Brand
- Why Consumers Bond With Some Brands for Life
- Narrated by: Dana Hickox
- Length: 4 hrs and 29 mins
- Release date: 27-12-2015
- Language: English
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Non-member price: $22.99 or 1 Credit
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Free Innovation
- By: Eric von Hippel
- Narrated by: Tom Parks
- Length: 5 hrs and 24 mins
- Unabridged
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In this book, Eric von Hippel, author of the influential Democratizing Innovation, integrates new theory and research findings into the framework of a "free innovation paradigm." Free innovation, as he defines it, involves innovations developed by consumers who are self-rewarded for their efforts, and who give their designs away "for free." It is an inherently simple grassroots innovation process, unencumbered by compensated transactions and intellectual property rights.
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Free Innovation
- Narrated by: Tom Parks
- Length: 5 hrs and 24 mins
- Release date: 18-11-2016
- Language: English
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Non-member price: $21.99 or 1 Credit
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Your Own Terms
- A Woman's Guide to Taking Charge of Any Negotiation
- By: Yasmin Davidds PsyD, Ann Bidou
- Narrated by: Nicol Zanzarella
- Length: 8 hrs and 47 mins
- Unabridged
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When it comes to negotiation, there is an ugly double standard. As women, if we make concessions to further a deal, we're viewed as weak. But if we play hardball, we can be seen as overly aggressive - and the strategy backfires. No wonder most women hate negotiating.
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Your Own Terms
- A Woman's Guide to Taking Charge of Any Negotiation
- Narrated by: Nicol Zanzarella
- Length: 8 hrs and 47 mins
- Release date: 12-08-2015
- Language: English
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Non-member price: $28.99 or 1 Credit
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We Are Market Basket
- The Story of the Unlikely Grassroots Movement That Saved a Beloved Business
- By: Daniel Korschun, Grant Welker
- Narrated by: Tom Parks
- Length: 7 hrs and 36 mins
- Unabridged
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What if a company were so treasured and trusted that people literally took to the streets - by the thousands - to save it? That company is Market Basket, a popular New England supermarket chain. After long-time, CEO Arthur T. Demoulas was ousted by his cousin Arthur S. Demoulas, the company's managers and rank-and-file workers struck back. Risking their own livelihoods to restore the job of their beloved boss they walked out, but they didn't walk far. At huge protest rallies, they were joined by loyal customers - leaving stores empty.
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We Are Market Basket
- The Story of the Unlikely Grassroots Movement That Saved a Beloved Business
- Narrated by: Tom Parks
- Length: 7 hrs and 36 mins
- Release date: 12-08-2015
- Language: English
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Pitching and Closing
- Everything You Need to Know About Business Development, Partnerships, and Making Deals that Matter
- By: Alex Taub, Ellen DaSilva
- Narrated by: Kate Rudd
- Length: 8 hrs and 23 mins
- Unabridged
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Driving the most successful startups today is Business Development (BD), which includes strategic partnerships, content licensing, product distribution, data partnership, monetization, and acquisitions. Pitching and Closing reveals how to master the specific skills that people in BD at today's startups need to succeed, including forging relationships, pitching a company's product, building network, sourcing deals, dealing with rejection, and closing large deals.
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Pitching and Closing
- Everything You Need to Know About Business Development, Partnerships, and Making Deals that Matter
- Narrated by: Kate Rudd
- Length: 8 hrs and 23 mins
- Release date: 25-07-2014
- Language: English
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Non-member price: $26.99 or 1 Credit
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The 25 Sales Skills
- They Don't Teach at Business School
- By: Stephan Schiffman
- Narrated by: Stephan Schiffman
- Length: 1 hr and 42 mins
- Unabridged
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Master the skills you can’t learn in a classroom. You can break into today’s cutting-edge sales force - and become a leader. All it takes is learning Stephan Schiffman’s essential skills. Honed to perfection over decades of experience, his techniques will make you a top sales performer. From the man who’s trained more than a half-million salespeople, these are the secrets you won’t learn in any classroom. Now they’re yours for the taking and will put you on the fast track to career advancement.
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The 25 Sales Skills
- They Don't Teach at Business School
- Narrated by: Stephan Schiffman
- Length: 1 hr and 42 mins
- Release date: 26-03-2014
- Language: English
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Non-member price: $9.74 or 1 Credit
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The Orange Code
- How ING Direct Succeeded by Being a Rebel With a Cause
- By: Arkadi Kuhlmann, Bruce Philp
- Narrated by: Bill Weideman, Jim Bond
- Length: 10 hrs and 33 mins
- Unabridged
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From the mid-90s to the present, ING Direct grew from a mere concept to an ocean-spanning global enterprise, now managing over $75 billion in assets and with over 7 million customers, earning unprecedented levels of consumer trust and affinity. The Orange Code is a story about conventional wisdom, and how to win by ignoring it completely.
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The Orange Code
- How ING Direct Succeeded by Being a Rebel With a Cause
- Narrated by: Bill Weideman, Jim Bond
- Length: 10 hrs and 33 mins
- Release date: 03-11-2008
- Language: English
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Non-member price: $33.99 or 1 Credit
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Spanning Silos
- The New CMO Imperative
- By: David Aaker
- Narrated by: Phil Gigante
- Length: 6 hrs and 55 mins
- Unabridged
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Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes - all of which can threaten a company''s survival.
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Spanning Silos
- The New CMO Imperative
- Narrated by: Phil Gigante
- Length: 6 hrs and 55 mins
- Release date: 25-11-2008
- Language: English
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Non-member price: $24.99 or 1 Credit
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Slingshot
- Re-Imagine Your Business, Re-Imagine Your Life
- By: Gabor George Burt
- Narrated by: Fred Stella
- Length: 6 hrs and 5 mins
- Unabridged
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What if you could reignite your childhood creativity in a systematic way, to overstep self-imposed limitations and to discover what you are really capable of achieving? It's all here at your fingertips. Defy conventional wisdom and give reign to your imagination for success in your business and your life.
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Slingshot
- Re-Imagine Your Business, Re-Imagine Your Life
- Narrated by: Fred Stella
- Length: 6 hrs and 5 mins
- Release date: 18-10-2011
- Language: English
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Non-member price: $22.99 or 1 Credit
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The Age Curve
- How to Profit from the Coming Demographic Storm
- By: Kenneth W. Gronbach
- Narrated by: Max Bloomquist
- Length: 6 hrs and 6 mins
- Unabridged
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For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor - the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change.
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The Age Curve
- How to Profit from the Coming Demographic Storm
- Narrated by: Max Bloomquist
- Length: 6 hrs and 6 mins
- Release date: 02-07-2008
- Language: English
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Uniting the Virtual Workforce
- Transforming Leadership and Innovation in the Globally Integrated Enterprise
- By: Karen Sobel Lojeski Ph.D., Richard R. Reilly Ph.D.
- Narrated by: Joyce Bean
- Length: 4 hrs and 43 mins
- Abridged
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As our society continues its transition from the Industrial Age to the Digital Age, new challenges are being introduced into the workplace, giving rise to a new phenomenon, Virtual Distance.
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Uniting the Virtual Workforce
- Transforming Leadership and Innovation in the Globally Integrated Enterprise
- Narrated by: Joyce Bean
- Length: 4 hrs and 43 mins
- Release date: 08-07-2008
- Language: English
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Non-member price: $21.99 or 1 Credit
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Culturematic
- How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football... Will Help You Create and Execute Breakthrough Ideas
- By: Grant McCracken
- Narrated by: Dan John Miller
- Length: 7 hrs and 5 mins
- Unabridged
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A Culturematic is a little machine for making culture. It’s an ingenuity engine. The Culturematic acts as a probe into the often-alien world of contemporary culture, to test the atmosphere, to see what life it can sustain, to see who responds and how. Culturematics start small but can scale up ferociously, bootstrapping themselves as they go. Because they are so inexpensive, we can afford to fire off a multitude of them simultaneously. This is evolutionary strategy, iterative innovation, and rapid prototyping all at once.
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Culturematic
- How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football... Will Help You Create and Execute Breakthrough Ideas
- Narrated by: Dan John Miller
- Length: 7 hrs and 5 mins
- Release date: 15-05-2012
- Language: English
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Mind Capture (Book 3)
- How to Awaken Your Entrepreneurial Genius in a Time of Great Economic Change!
- By: Tony Rubleski
- Narrated by: Tony Rubleski
- Length: 3 hrs and 24 mins
- Unabridged
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In each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to win back your mind and positively impact your sales, marketing, and industry you've found the perfect book. Best-selling author Tony Rubleski here provides a spark to the mind and imagination for those seeking to Awaken their inner genius.
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Mind Capture (Book 3)
- How to Awaken Your Entrepreneurial Genius in a Time of Great Economic Change!
- Narrated by: Tony Rubleski
- Length: 3 hrs and 24 mins
- Release date: 01-06-2011
- Language: English
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Non-member price: $16.99 or 1 Credit
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Mind Capture (Book 1)
- How to Stand Out in the Age of Advertising Overload
- By: Tony Rubleski
- Narrated by: Tony Rubleski
- Length: 2 hrs and 14 mins
- Unabridged
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The average American is hit with over 1,500 marketing messages each day. Few, if any, of these messages are noticed! But in each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to positively impact your sales, market, and industry, you've found the perfect book.
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Mind Capture (Book 1)
- How to Stand Out in the Age of Advertising Overload
- Narrated by: Tony Rubleski
- Length: 2 hrs and 14 mins
- Release date: 01-06-2011
- Language: English
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Non-member price: $15.99 or 1 Credit
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Mind Capture (Book 2)
- How You Can Stand Out in the Age of Advertising Deficit Disorder
- By: Tony Rubleski
- Narrated by: Tony Rubleski
- Length: 3 hrs and 40 mins
- Unabridged
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In this second book in the Mind Capture business series, you'll discover ways to quickly investigate, cross-pollinate, and then detonate ideas into your marketing and sales efforts for maximum profits, and many more strategies. In each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to positively impact your sales, market, and industry, you've found the perfect book.
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Mind Capture (Book 2)
- How You Can Stand Out in the Age of Advertising Deficit Disorder
- Narrated by: Tony Rubleski
- Length: 3 hrs and 40 mins
- Release date: 01-06-2011
- Language: English
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Accessing the Media
- How to Get Good Press
- By: Jill Osborn
- Narrated by: Teri Schnaubelt
- Length: 4 hrs and 32 mins
- Unabridged
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Accessing the Media takes the listener behind the scenes to understand how best to work with press to get publicity. Perfect for politicians, business leaders, lobbyists, and media junkies, this reference provides an insider's look at how the modern newsroom works, detailing the different roles of reporters, editors, and producers. Listeners will learn how to forge relationships with media personnel in television, radio, print, and the web to craft the press coverage they want.
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Accessing the Media
- How to Get Good Press
- Narrated by: Teri Schnaubelt
- Length: 4 hrs and 32 mins
- Release date: 15-05-2018
- Language: English
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Non-member price: $17.99 or 1 Credit
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Shift Ahead
- How the Best Companies Stay Relevant in a Fast-Changing World
- By: Allen Adamson, Joel Steckel
- Narrated by: Tom Parks
- Length: 10 hrs and 21 mins
- Unabridged
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In a world that's changing faster and more furiously than ever, the ability to shift focus is critical. Why is it that some organizations can continually evolve to meet the times and the marketplace, and others can't? How do some businesses recognize the right moment to shift, and others, ruefully, only after it's too late? Packed with insightful interviews, Shift Ahead offers a smart, calculated approach to knowing when to change course and how to pull it off.
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Shift Ahead
- How the Best Companies Stay Relevant in a Fast-Changing World
- Narrated by: Tom Parks
- Length: 10 hrs and 21 mins
- Release date: 09-11-2017
- Language: English
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Customer Innovation
- Customer-centric Strategy for Enduring Growth
- By: Marion Debruyne
- Narrated by: Teri Schnaubelt
- Length: 8 hrs and 14 mins
- Unabridged
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Innovation expert Marion Debruyne explains how to become an outside-in organization by constantly connecting with the market to anticipate changes, converting customer insights into actionable change and collaborating with others where their own capabilities fall short. Packed with real world examples from leading global companies, Customer Innovation provides the framework needed to shift from a product-oriented to a solutions-oriented focus and from a transaction-based to a co-creation-based customer relationship.
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Customer Innovation
- Customer-centric Strategy for Enduring Growth
- Narrated by: Teri Schnaubelt
- Length: 8 hrs and 14 mins
- Release date: 19-03-2019
- Language: English
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Audio Branding
- Using Sound to Build Your Brand
- By: Laurence Minsky, Colleen Fahey, Philip Kotler - foreword
- Narrated by: Jamie Renell
- Length: 7 hrs and 57 mins
- Unabridged
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Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most importantly, how do these choices enhance brand association with the consumer?
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Audio Branding
- Using Sound to Build Your Brand
- Narrated by: Jamie Renell
- Length: 7 hrs and 57 mins
- Release date: 21-05-2019
- Language: English
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