Try free for 30 days

Try for $0.00
1 credit a month to use on any title, yours to keep (you’ll use your first credit on this title).
Stream or download thousands of included titles.
Access to exclusive deals and discounts.
$16.45 a month after 30 day trial. Cancel anytime.
The Age Curve cover art

The Age Curve

By: Kenneth W. Gronbach
Narrated by: Max Bloomquist
Try for $0.00

$16.45 per month after 30 days. Cancel anytime.

Buy Now for $28.99

Buy Now for $28.99

Pay using voucher balance (if applicable) then card ending in
Switch payment method
By confirming your purchase, you agree to Audible's Conditions Of Use and Privacy Notice and authorise Audible to charge your designated credit card or another available credit card on file.

Publisher's Summary

For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor - the size of the generations we are selling to.

As each generation ages, what they buy and how much they buy will change. Each product and service has a "best customer" that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them - and their money.

In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Using impeccable research, Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively.

Complete with entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven't (Levi Strauss and Honda), this book will show listeners:

  • How to determine their best customers
  • How successful companies are earning the loyalty of Generation Y and cultivating allegiance to their products for years to come
  • Why Generation X is a more valuable market than any of us have been led to believe
  • and much more

    Both shocking and compelling, The Age Curve will change the way companies look at their customers and how they market to them.

    •
    ©2008 Kenneth W. Gronbach (P)2008 Brilliance Audio, Inc.
    Forecasting & Strategic Planning Consumer Behaviour & Market Research Marketing
    Show More Show Less

    More from the same

    Narrator

    What listeners say about The Age Curve

    Average Customer Ratings

    Reviews - Please select the tabs below to change the source of reviews.

    Audible.com.au reviews

    Amazon Reviews
    No Reviews are Available
    In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.