Showing titles in Marketing & Sales

In this book, you will learn how to put on a successful event series that can generate revenue, and become either your main business, or generate leads and exposure to your main business. The book covers event planning and management fundamentals and explains how you can grow attendance and revenue significantly. Recently updated, the book now includes strategies for boosting event attendance, building buzz around the event as it occurs, and ensuring that your attendees are pleased following the event.

Achieve extraordinary sales results using the world-renowned techniques of Psycho-Cybernetics. Dr. Maxwell Maltz, the creator of Psycho-Cybernetics, and five hugely successful sales entrepreneurs - each a Psycho-Cybernetics success story - reveal how to apply this powerful self-improvement program to every aspect of selling. Learn how to completely eliminate customer resistance even as you remove your own mental obstacles and doubts.

A real, raw, and relevant look at the reality of marketing your bar or restaurant in today’s noisy online world. Learn why social media marketing has lost its effectiveness over the years and how content marketing can give you a simple, much-needed edge.

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.

This book contains proven steps and strategies on how to start your dropshipping business and take it to a higher level. It opens you up to all the basics of dropshipping, ensuring you have an understanding of what it really is about and also how you can go about it. Anyone with a desire to start a home business that won’t require so much effort should consider dropshipping, which is actually the easiest, quickest, and least costly form of e-commerce business to implement. The best thing is that you have the right guide at hand that will enlighten you on all its principles.

MEDDICC gives you methods to increase your hit rate—by asking 8 important questions to customers, you can focus all your energy on the deals you can win—and ignore the rest. You will win faster and close more deals.

Are you still treating AI like a novelty—or are you ready to make it your most powerful business ally? In AI ChatGPT: Prompt Engineering Secrets, Maxwell Cyberstein doesn’t just show you how to talk to artificial intelligence. He teaches you how to think with it, build with it, and grow with it—whether you’re an entrepreneur, marketer, freelancer, or simply someone looking to save time and create with more clarity. This is not another dry tech manual.

What if you knew how to sell on the subconscious level? What if you knew the tactics and techniques that allowed you to penetrate through your customer’s conscious faculty and reach them on a deep and influential level? What if you knew exactly how to produce the emotional reaction that would cause them to buy? What if you knew how to read your customer’s body language so well that you could lead them to the decision you wanted, with ease? Listen to find out more.

Called “one of the most disruptive brands in beauty” by Forbes, Glossier revolutionized the beauty industry with its sophisticated branding and unique approach to influencer marketing, almost instantly making the company a juggernaut with rabid fans. It also taught a generation of business leaders how to talk to Millennial and Gen Z customers and build a cult following online.

The founder and executive chairman of the World Economic Forum on how the impending technological revolution will change our lives. We are on the brink of the Fourth Industrial Revolution. And this one will be unlike any other in human history. Characterized by new technologies fusing the physical, digital and biological worlds, the Fourth Industrial Revolution will impact all disciplines, economies and industries - and it will do so at an unprecedented rate.

Feeling stuck in the 9-to-5 grind? Wondering how others are making $10K/month with AI while you're still "figuring it out"? Tired of watching the AI gold rush from the sidelines and feeling like it's passing you by? It’s time to stop scrolling and start earning. ChatGPT Side Hustles 2025 is your no-fluff blueprint to building real, scalable income streams using ChatGPT—even if you have zero tech skills or experience.

In Catch of the Decade, two of Australia's most successful online superstars reveal how they've built, launched, merged, and sold some of the most disruptive businesses in Australia today: Catch, Scoopon, Menulog, and Luxury Escapes. This book contains little-known secrets and strategies that will help you shorten your learning curve, avoid mistakes, and bring your business dream alive.

Buyers are smart. They've caught onto our marketing tricks and strategies, and what used to work isn't working anymore. To survive and thrive in the new era of calculated spending, you must be able to help customers define who they are and deeply connect their identity to your brand. In Identity Marketing, master Marketer and CEO, Veronica Romney, leads marketers, CEOs, entrepreneurs, and sales people through a 4-step framework that will show you how to stop asking your customers to "buy this" and instead extend the powerful invitation to "be this."

Hollywood producer and pitch master Brant Pinvidic has sold more than 300 TV shows and movies, run a TV network, and helmed one of the largest production companies in the world with smash hits like The Biggest Loser and Bar Rescue. In his nearly 20 years of experience, he’s developed a simple, straightforward system that’s helped hundreds - from Fortune 100 CEOs to PTA presidents - use top-level Hollywood storytelling techniques to simplify their messages and say less to get more. Pinvidic proves that anyone can deliver a great pitch, for any idea, in any situation.

In Launching & Building a Brand for Dummies, Amy Will covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off.

An irreverent podcast about Service Design Principles hosted by Guy Martin and Daniele Catalanotto. Join us as we provide you with a deeper understanding of service design principles, enhanced by real-world examples and anecdotes from Daniele’s extensive expertise as a leading service design practitioner and founder of the Swiss Innovation Academy, and Guy’s experience from working with global companies and startups in various roles, including service delivery, client services, and corporate education. Explicit tag is for language (we drop a few swear words here and there) and occasional ...

In Book Yourself Solid for Creatives, bestselling author Michael Port and Joana Galvao deliver a game-changing and super-specific playbook for creative professionals seeking to fill their pipeline with dozens or hundreds of qualified leads and convert them into paying clients. The authors explain how to achieve your business goals, pack your calendar with high-value clients, and increase your top- and bottom-lines.

Unlock the Power of AI to Dominate Social Media and Grow Your Brand. Are you struggling to build an audience, increase engagement, or generate sales through social media? Do you feel overwhelmed by constantly changing algorithms, content trends, and the pressure to stay relevant? What if you could automate and optimize your strategy using Artificial Intelligence (AI)? In Social Media Marketing for Beginners 2025, renowned digital marketing expert Maxwell Cyberstein reveals cutting-edge AI-driven strategies that will transform your online presence.

The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers.

How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks.