Showing results by publisher "--Tyson Hanks" in Business Development

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out.

The world is experiencing a series of crises. In this revised edition, Chris Martenson delivers an incisive and eye-opening exploration that explains why it is the interconnectedness of the various crises that matters most. From energy shortages to climate instability, financial crises, supply chain disruptions, pandemics, war, and crop failures, you'll discover the common factor that is driving them all and how to adapt to volatile new realities and safeguard your own personal wealth, health, and community.

In the wake of economic downturn, foreign competition, spiking oil prices, and even war, American business throughout this decade has been thrust into crisis. To improve their performance, corporations everywhere have adopted a wide range of tools and techniques, yet many continue to struggle. Going Lean points to a better way.

Jennings and Haughton traveled the globe and penetrated the world's fastest companies to witness the methods used by quick, dominant leaders in business ranging from retail sales to fast food, from financial services to communications. If you want to think faster, all the information you need is here. You'll find lessons from the speediest international companies on how to become faster than anyone else in today's ever-changing business world.

In How to Win in a Winner-Take-All World, Neil Irwin, senior economic correspondent at the New York Times, delivers the essential guide to being successful in today’s economy when the very notion of the “job” is shifting and the corporate landscape has become dominated by global firms. He shows that the route to success lies in cultivating the ability to bring multiple specialties together - to become a “glue person” who can ensure people with radically different technical skills work together effectively.

Would you jump out of an airplane without a parachute? Then why would you start making trades online before you learned what you were doing? It’s crazy! But with deep discount brokers making it look so easy for individual investors, it’s no wonder consumers today are lulled into a false sense of security. You can’t rely on outdated textbooks and strategies anymore. But if you adapt, you can make a considerable fortune with these new market conditions.

Digital transformation is more important than ever now that we’re in the Fourth Industrial Revolution, where the lines between the physical, digital, and biological worlds are becoming ever more blurred. But fully 70 percent of digital transformations fail. In this book, Saldanha lays out a five-stage process for moving from digitally automating processes here and there to making digital technology the very backbone of your company. For each of these five stages, Saldanha describes two associated disciplines vital to the success of that stage.

The most innovative, current—and most importantly—proven ideas on how to become successful.

While free markets have brought positive change, traditional capitalism cannot solve problems of inequality and poverty because of its view of people as solely profit-driven. In fact, humans have other drives and passions, including spiritual, social, and altruistic.

Around the world, a new generation is looking beyond greater profits, for meaningful purpose. But, unlike business, few social interventions have achieved significant impact at scale. Inspired by the modern innovation practices popularized by best seller The Lean Startup that have fueled technology breakthroughs touching every aspect of our lives, Lean Impact turns our attention to a new goal-achieving radically greater social good.

The Reindeer Chronicles takes listeners on a global tour of Earth repair, with visits to unsung heroes who are pushing the boundaries of ecological restoration to show how even the world’s most wounded places can be revived. The book begins in China’s Loess Plateau, where a landmark project successfully restored a blighted region the size of Belgium, lifting millions of people out of poverty.

A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.

So how do you build a company that matters? Companies and people that matter have successfully become the obvious choices in the hearts and minds of their customers, their employees, and their communities. They elevate themselves by consistently finding ways to solve the most pressing needs their markets face. The result? They create more value year after year and build sustainable, differentiated organizations.

Why is profitable growth so hard to achieve and sustain? Most executives manage their companies as if the solution to that problem lies in the external environment: find an attractive market, formulate the right strategy, win new customers. But when Bain & Company's Chris Zook and James Allen researched this question, they found that when companies fail to achieve their growth targets, 90 percent of the time the root causes are internal, not external.

To compete with today's increasing globalization and rapidly evolving technologies, individuals, and organizations must take their ability to learn - the foundation for continuous improvement, operational excellence, and innovation - to a much higher level.

Even leading capitalists admit that capitalism is broken. Green Swans is a manifesto for system change designed to serve people, planet, and prosperity. In his 20th book, John Elkington - dubbed the "Godfather of Sustainability" - explores new forms of capitalism fit for the 21st century.

Every company needs a 3HAG - a three-year highly achievable goal! The 3HAG way is a prescriptive framework that takes the guessing out of your strategy and ensures you and your whole team are confident in where you are going. You’ll find step-by-step instructions to gut out your first 3HAG while building the confidence required to execute with speed toward your goals.

Everyone is always changing the world. What we do and how we do it affects our family, friends and colleagues, for better or for worse. But some people change the world more than others. Some succeed because they are geniuses, some because they are lucky and some because they are rich and powerful. But you do not need to be a genius, lucky, rich or powerful to have a profound impact on our world. All you need is an idea and the determination to make it happen.

Technocracy wants to rule the earth in a panopticon of scientific dictatorship. Transhumanists want to live forever and become omniscient. Both are mechanistic systems that see nature as something to be studied, manipulated, and conquered. Both see themselves as the new intelligent designers of the world, including humans. Both seek to craft a future for planet earth that nobody asked for, voted for, or wanted.

From the acclaimed Vanity Fair and GQ journalist–an unprecedented, in-depth portrait of the man whose return to Apple precipitated one of the biggest turnarounds in business history. With a new epilogue on Apple’s future survival in today’s roller-coaster economy, here is the revealing biography that blew away the critics and stirred controversy within industry and media circles around the country.