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Publisher's Summary

Even leading capitalists admit that capitalism is broken. Green Swans is a manifesto for system change designed to serve people, planet, and prosperity. In his 20th book, John Elkington - dubbed the "Godfather of Sustainability" - explores new forms of capitalism fit for the 21st century.

If Nassim Nicholas Taleb's "Black Swans" are problems that take us exponentially toward breakdown, then "Green Swans" are solutions that take us exponentially toward breakthrough. The success - and survival - of humanity now depends on how we rein in the first and accelerate the second.

Green Swans draws on Elkington's firsthand experience in some of the world's best-known boardrooms and C-suites. Using case studies, real-world examples, and profiles on emergent technologies, Elkington shows how the weirdest "Ugly Ducklings" of today's world may turn into tomorrow's world-saving Green Swans.

This book is a must-listen for business leaders in corporations great and small who want to help their businesses survive the coming shift in global priorities over the next decade and expand their horizons from responsibility, through resilience, and onto regeneration.

©2020 John Elkington (P)2021 Tantor

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Profile Image for Federico Botero J.
  • Federico Botero J.
  • 05-06-2021

Una dirección necesaria e inevitable. Excelente!

Necesitamos entregar soluciones exponenciales a los grandes retos de sostenibilidad que enfrentamos, de eso se trata un ‘Green Swam’.

Es un retrofitting de su ‘Triple Impacto’, resaltando la necesidad de integrar una mirada sistémica de las tres. Una invitación a que le demos un propósito superior al Capitalismo, es nuestra responsabilidad .

El libro además trae una bibliografía poderosa!

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