Showing results by publisher "Harriman House" in Business & Careers

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.

When faced with new challenges, it’s easy to feel our solutions need to be equally unprecedented. We think we need a revolution. But what if this is a big mistake? In Evolutionary Ideas, Sam Tatam shows how behavioral science and evolutionary psychology can help us solve tomorrow’s challenges, not by divining something the world has never seen, but by borrowing from yesterday’s solutions–often in the most unexpected ways.

Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription. These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted, and marketed can radically alter how customers behave.

After five years of writing The Profile, Polina Marinova Pompliano has studied thousands of successful and interesting people in the world and examined how they reason their way through problems, unleash their creativity, and perform under extreme pressure.

All marketers aim to learn from the best. But how do you identify the tactics responsible for a company’s success? A stab in the dark? Here’s where behavioral science can help — because unlike much of marketing theory, it has a solid evidence base. Spot the behavioral biases, and you can understand why a tactic works. Brands can be mystifyingly successful. Why are customers happy to pay a premium for things that should be free, like water; things that should be cheap, like milk; and things that would do the same job at half the price, like vacuum cleaners?

In Tune In, award-winning Nuala Walsh champions understanding behavior as an insurance policy against mishearing, misinformation, and misjudgment. This timely masterclass stands apart in its original treatment of 'deaf spots,' the hidden judgement killers that stop us from hearing what really matters. It not only explains your worst mistakes but equips you to prevent future error and the sting of regret.

Finding some clients difficult to understand? Confused when they say one thing but mean another? Need better, more useful feedback? Sometimes feel on the back-foot? Have trouble managing client expectations? Wonder why they seem impossible to please? Concerned about being blind-sided by unexpected client loss? Find some answers in this engaging audiobook.

In Proven in the Trenches: 11 Principles to Maximize Advisor Value and Transform Your Firm’s Future, advisors will receive an actionable game plan touching on the core dimensions of a highly-functioning financial services firm such as understanding investor behavior, blueprinting your life and your business, attracting talent by growing your own, putting process behind your people, building a brand that connects and converts, wealth planning and what it takes to revive advisor value, creating a compelling client experience, and more.

You might be a brand-new boss unsure where to start or a struggling supervisor thinking of throwing it in, or perhaps someone who just doesn’t want to lose their humanity on the way to the executive suite. Say Thank You for Everything will help you look after your people, get results for your business, and be the kind of boss you always wanted to have yourself.

The Missing Semester provides a short course on the essentials for making wise financial decisions and gaining financial freedom. Although designed with the recent college graduate in mind, The Missing Semester is relevant to a much wider audience. Those who bypassed college, or who are already in the working world, may better relate to some of the topics discussed. For those still in college or high school, this is a chance to get a head-start on peers and an independent life.

Want to know what it takes to run a successful business? How to set up and grow a company? How to effectively manage your people and create a prosperous work environment? Raw Business holds the answers. Drawing on the life lessons and core principles developed over a 30-year career running businesses, this book outlines Christian Nellemann’s trusted methods for achieving success. Filled with practical advice for shaping good working habits, recruiting the right people, and building an effective sales team, it is an essential listen for any entrepreneur.

Jim Duffy has helped thousands of people realize their dreams in business with his start-up accelerator, Entrepreneurial Spark. In his first book, he's here to help you do the same. Create Special reveals the secret sauce of successful entrepreneuring® - showing you exactly what it takes to train yourself for success as an entrepreneur and in life. Even if you don't want to start a business, Jim's lessons on thinking and acting like an entrepreneur can change your life. Get inspired and skilled up in whatever stage you're at in business or life - and go create special!

Former CNN/CNN International Anchor and Business Correspondent Alison Kosik—recognised around the globe as the face of Wall Street for the network—found herself trapped in a failing marriage. The savvy mother of two, was terrified to leave her husband. Why? She didn’t have the confidence to take on big financial decisions on her own.

It’s not the iPhone, but VC, that is Silicon Valley’s greatest export—it’s the key ingredient of innovation and provides the toolkit for inventors and start-up founders around the world to become powerful, multibillion-dollar companies.

Ever noticed how leadership theories can disintegrate in the face of real-world challenges? That’s frustrating, whether you’re a busy executive or a developing leader. On the other hand, purely reactive problem-solving is like bailing water from a ship without ever patching the leaks. With no reflection, no structure, no guiding vision, your temporary fixes won’t last, and soon you’re bailing water again.