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Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.

Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success.

Thanks to the incredible strategies presented in this audiobook, you will learn the best and most powerful social media marketing techniques to make money using social media marketing and create abundance in your life.

Thanks to the incredible strategies presented in this book, you will learn the best and most powerful social media marketing techniques to make money using social media marketing and create abundance in your life. You see, most people go through their day exchanging their time for money and having a miserable life which they cannot change. But you are different. The fact that you are looking for practical solutions to your financial problems means that you are on the right path to success and this book will make sure that you get real results very fast.

Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes...

Listen to the incredible story of Jack and how he made over $90 million dollars in 30 months with a simple little invention and the vital life lessons he learned along the way. Learn the secrets to his incredible success and the lessons from his failures.

Fifty-Two Shades of Marketing will give you the ammunition you need for incredible profits. You'll find 52 weeks of both traditional and nontraditional marketing ideas for your brick-and-mortar business, guaranteed to energize your marketing and business for new profits. This book has the tools for the new startups with more energy than money and is ideal for established businesses that need new ideas.