Showing results for "it" in Marketing

The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."

Learn how today’s artists survive, exhibit, and earn money, without selling out! This book explains how to be a professional artist and new methods to define and realize what success means. Whether you’re a beginner, a student, or a career artist looking to be in the best museum shows, this book provides ways of advancing your plans on any level. Making It in the Art World is an invaluable resource for artists at every stage, offering readers a plethora of strategies and helpful tips to plan and execute a successful artistic career.

Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.

Sell your tech (without getting technical). B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone’s using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy. In Make It Punchy, tech messaging expert Emma Stratton explains how and why you need to leave all the jargon behind. How to get real with buyers about why your technology matters to them.

Brand is everything. Whether you're a real estate broker, a hair stylist, or a freelance contractor, your end goal is the same: get leads and generate new business. You want people to think of you the split second they consider looking for a new apartment, getting highlights, or finally redoing that guest bathroom. And while building a brand from scratch sounds daunting, the authentic you is already a brand - you just might not know it yet. Brand It Like Serhant guides you through the exact same strategy that transformed SERHANT.

Your brand is on trial—here’s how to win your case. You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the fastest, the most caring, your brand is literally on trial—and that means you better deliver the proof.

In a world where content is everywhere, consumer attention is a valuable commodity. Every marketer, creator, and communication professional is vying to get eyes on their brand. But the old marketing techniques aren’t cutting it to get the attention you require to grow your business. If this sounds familiar, you need to shake up your process and start earning the attention you’re asking for. In Earn It, entrepreneur and innovator Steve Pratt delivers his forward-thinking approach with passion and humour to help you see why your marketing strategy needs to be as unique as your business.

Don’t Sleep on It! is a call to action for people to wake up and live their best life by taking what they know and who they are and unleashing it in the world, all while creating their very own profitable online business.

In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn't matter how many views or followers or clicks you get. The only thing that matters is: Does it Work? Written by Possible's global CEO Shane Atchison and president of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works.

If your company has lost the focus it once had, here are clear solutions for moving your organization back to its key service and discarding everything else. Ries, coauthor of The 22 Immutable Laws of Marketing, gives clear examples from a variety of industries and demonstrates how crucial focus can be.

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.

Business coaching for women who want to have the most — without doing the most.Hosted by Mariah Scrivens, business coach + strategist for high-achieving service providers, this binge-worthy podcast helps you scale your business, simplify your strategy, and actually enjoy your life outside of work.This podcast is your on-demand village: equal parts strategy, storytelling, and the “omg same” moments that make you feel less alone in entrepreneurship.Each season is a deep dive you can binge start-to-finish:Season 1 — The Pivot Playbook (Aug 2025): Reinvent your business without burning it ...

The most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees, and trendsetters. Gen Z changes everything. Today’s businesses are not built to sell and market the way Gen Z shops and buys, or to recruit and employ Gen Z the way they find and keep jobs. Leaders need answers now as gen Z is the fastest growing generation of employees and the most important group of consumer trendsetters.

Andrew Sobel offers a proven, 100-day plan for conquering 14 tough client development challenges and growing your client base. He's encapsulated 25 years of unique research, including personal interviews with over 3,000 top executives, into a practical road map for winning more new clients and growing your existing relationships. You'll learn specific strategies to move confidently and predictably from a first meeting to a signed contract, and discover the agenda-setting techniques that create a steady stream of sole-source business.

Tough Mudder is not a race. It's a challenge. Unlike other endurance events, Tough Mudder encourages team spirit. The course's design forces you to seek help from others - and with 20 obstacles, 40 tons of ice and 500,000 litres of grade-A mud set over 10 to 12 miles, you're going to need it. This revival of community is the key to the company's success. In It Takes a Tribe, founder Will Dean explores the mental, physical and social principles behind the experience and reveals how he built a global tribe.

Play Big, Brand Bold is your guide to building a stand-out brand, getting out of your own way, and understanding how to hire yourself as the CEO in your business. If you're ready to stop playing small, step up, and start doing bigger things, then you've come to the right place. After building a successful business and brand - post a few false starts - Suzanne shares stories and insights from her journey in life and business, as well as some key lessons she's learnt along the way.

Earn It is a podcast about ambitious entrepreneurship and the power of PR geared toward small business owners, aspiring founders, and PR and marketing professionals. If you’re running your own business, thinking about starting one, or just curious about what it actually takes, this podcast is for you!Hosted by Jennifer Adler McLaughlin, 20-year PR pro and founder of lifestyle and luxury PR firm, Adler Public Relations, Earn It is a space for sharing inspirational stories about why entrepreneurs take the leap, challenges they’ve overcome and what they’ve learned along the way. Each ...

FACT: Less than 1 percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity? In this book, learn the secrets behind the framework that will sell and retain your customers.

Deedra Determan is a dynamic and inspiring entrepreneur, accomplished business coach, and the insightful host of the popular "DO IT MY WAY" podcast. With a career spanning from television marketing to successfully launching and selling her own niche website (918moms.com), Deedra brings a wealth of real-world experience to her work.

Your message is the difference between getting a yes or a no. Between strong interest or blank stares. This show is about finding the words that move the needle. This Time, It Landed is where business owners step into the hot seat to work through a messaging issue they just can’t crack. Each episode, messaging and positioning expert Michael Liebowitz draws on his background in linguistics and neuroscience to help a guest uncover why their message isn’t landing and what it’s really going to take to make it connect. If you’re a founder, consultant, or service provider trying to turn ...