Earn It cover art

Earn It

Earn It

By: Jennifer Adler McLaughlin
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About this listen

Earn It is a podcast about ambitious entrepreneurship and the power of PR geared toward small business owners, aspiring founders, and PR and marketing professionals. If you’re running your own business, thinking about starting one, or just curious about what it actually takes, this podcast is for you!


Hosted by Jennifer Adler McLaughlin, 20-year PR pro and founder of lifestyle and luxury PR firm, Adler Public Relations, Earn It is a space for sharing inspirational stories about why entrepreneurs take the leap, challenges they’ve overcome and what they’ve learned along the way. Each episode features candid conversations with small business owners, industry thought leaders, media, and influencers who’ve navigated obstacles and put in the hard work to achieve their dreams.


Whether you're just starting out, scaling your business or looking for ways to level up your PR and marketing game, Earn It delivers the practical tips and actionable insights you need to succeed.


Why listen? Because in an era of glorified entrepreneurship, shortcuts and overnight success illusions, this podcast pulls back the curtain on real world stories of perseverance and earned success.



© 2025 Earn It
Career Success Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • BTS of Live TV, Storytelling and Never Giving Up With Darrell J. Cunningham, Host of Your Life Arizona
    Aug 19 2025

    Have you ever wondered what it's like to be on live TV? Darrell J. Cunningham shares a behind-the-scenes look at what goes into hosting and producing local lifestyle show, Your Life Arizona. Darrell is an accomplished reporter, producer, and content creator and one of the most motivated, energetic, determined and personable people you’ll ever meet.

    He was born and raised in Pensacola, Florida and is a first generation college student. He earned a bachelor of science degree in communications from Florida State University, a master of arts degree in new media journalism from Full Sail University, and a master of science degree in broadcast and digital journalism from Syracuse University. Darrell started his broadcast journalism career in Tallahassee, FL and went on to Capitol Hill in Washington DC before moving to Phoenix to join Arizona’s Family. When he’s not at work, he enjoys time with his gentle giant great Dane, volunteering at community events, exploring Arizona, traveling and gaming.

    This inspiring episode dives into the importance of storytelling, authenticity, going to therapy and, most importantly, never giving up!


    👉 Subscribe now and follow along – new episodes drop weekly.

    Thank you for tuning into the Earn It podcast. If this episode resonated with you, please leave a review and tell us what you liked about it.

    Follow Earn It on Instagram: @earnitpodcast

    Follow Adler Public Relations on Instagram: @adlerpublicrelations

    Follow Jen on Instagram: @jenadler27

    Visit adlerpublicrelations.com for more information about Adler PR.

    Show More Show Less
    1 hr and 17 mins
  • How to Become a Full-Time Influencer with McKenna Wesley, aka The Bubbly Blonde
    Aug 12 2025

    McKenna Wesley is the creator behind The Bubbly Blonde, a fashion, lifestyle, beauty, and travel platform that has grown to more than 1.6 million followers across Instagram, TikTok, LTK, and Pinterest. She’s been a professional model since she was six weeks old and was previously signed with LA Models and New York Model Management. Her early start in the fashion world gave her a strong foundation that later led to the creation of The Bubbly Blonde in 2014.

    Now a full-time lifestyle influencer, McKenna regularly partners with big brands, including Lexus International, Four Seasons, Waldorf Astoria, Virgin Voyages, and Ramy Brook. Through The Bubbly Blonde, McKenna continues to inspire women to lead confident, stylish, and intentional lives.

    Tune in to hear McKenna's advice for breaking into the influencer space, what types of posts are getting the most engagement right now, how she keeps up with all the social media algorithm changes, and what's next for The Bubbly Blonde!

    Follow McKenna on Instagram: @thebubblyblonde.

    👉 Subscribe now and follow along – new episodes drop weekly.

    Thank you for tuning into the Earn It podcast. If this episode resonated with you, please leave a review and tell us what you liked about it.

    Follow Earn It on Instagram: @earnitpodcast

    Follow Adler Public Relations on Instagram: @adlerpublicrelations

    Follow Jen on Instagram: @jenadler27

    Visit adlerpublicrelations.com for more information about Adler PR.

    Show More Show Less
    43 mins
  • Building an Online Magazine Empire with Cynthia Sassi of Fabulous Media Group
    Aug 5 2025

    Cynthia Sassi is not only an entrepreneur, but a member of the media and an influencer in her own right. She has been a force in online publishing for more than a decade, working with some of the nation’s most respected brands and publications along the way. She's an authority on the subjects of online publishing, social media, digital marketing, web design, and entrepreneurship. The President and Founder of online magazine Fabulous Arizona (and its parent company Fabulous Media Group), Cynthia is a fixture in the Arizona community. She also is the co-founder of digital marketing agency Say Less Media and luxury travel magazine, Luxe Getaways. In her spare time, Cynthia speaks on subjects ranging from digital media to female entrepreneurship in the 21st Century.

    Discover how Cynthia navigated the challenges of entrepreneurship, expanded her brand across multiple states, and the lessons she's learned along the way. Tune in for insights on leadership, the importance of passion, why less is more and the power of building genuine relationships in business. Don't miss this engaging conversation with a true innovator in the media industry and online publishing world.

    Follow Cynthia on Instagram at @cynthiasassi and Fabulous Arizona at @fabulousarizona.


    👉 Subscribe now and follow along – new episodes drop weekly.

    Thank you for tuning into the Earn It podcast. If this episode resonated with you, please leave a review and tell us what you liked about it.

    Follow Earn It on Instagram: @earnitpodcast

    Follow Adler Public Relations on Instagram: @adlerpublicrelations

    Follow Jen on Instagram: @jenadler27

    Visit adlerpublicrelations.com for more information about Adler PR.

    Show More Show Less
    1 hr and 5 mins
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