Shane Atchison
AUTHOR

Shane Atchison

Business & Careers
Tap the gear icon above to manage new release emails.
Shane is the CEO of POSSIBLE where he is responsible for directing the agency’s overall vision and strategy. Formerly the CEO and co-founder of ZAAZ, Shane has spent his career advocating for meaningful digital experiences that are both personal and effective. Shane is a pioneer of performance marketing and co-authored the book “Actionable Web Analytics: Using Data to Make Smart Business Decisions.” In 2015, he published Does it Work?: 10 Principles for Delivering True Business Value in Digital Marketing, in cooperation with Jason Burby. He has been a keynote speaker for major conferences and business associations, including DMA, Omniture, and AIGA. Most recently, Shane was selected as one of 200+ Key Influencers on LinkedIn, where he writes regularly about the digital industry and his experience leading agencies. He lives in Seattle with his wife and two children.
Read more Read less

Try Audible membership today. Start enjoying the benefits.

Try Audible for free with an audiobook of your choice.
Try Audible free
Automatically renews at AUD $16.45/mo after 30 days. Cancel anytime.

Most Popular

Product list
  • Does It Work? cover art

    Non-member price: $24.37 or 1 Credit

    Sale price: $24.37 or 1 Credit

    Try for $0.00