Ever wonder what a day in the life of a marketing director at a personal injury law firm is like? Are you a marketing director looking for budgeting advice or productivity hacks? Or perhaps you’re a lawyer wondering how to make your marketing director’s job easier… Well, you’re about to learn it all!

As you know, digital marketing directors who work in law firms have very important responsibilities. They coordinate and collaborate with a wide range of people and agencies and have to constantly stay organized, efficient, and ahead of market trends. They also have to create content that’s not going to get them into trouble with the bar…

Today, we’re joined by the great Dan Brian, Director of Digital Marketing at Riddle & Brantley, a personal injury law firm. Dan's 20 years of marketing experience makes him the perfect guest to talk about what a day in the life looks like as a Digital Marketing Director at a law firm.

Stay tuned to the end for our “Sleazy or Not Sleazy” rapid fire round. You won’t want to miss Dan’s answers!

In this episode of Hot Docket, Bobby, Andrew, and Dan discuss:

• What does a digital marketing director do at a personal injury law firm?
• The responsibilities of an in-house marketing director at a law firm.
• Top project management tools and AI tools Dan can’t live without.
• When to hire a marketing contractor, marketing agency, and a full-time in-house marketer.
• Advice for attorneys to make the marketing director’s job easier.
• How to budget your marketing to prevent reallocation and make huge returns.
• The story behind Marketing for Justice, Dan’s membership group for law firm digital marketers.
• Advice for Legal Marketers: What Dan wishes he knew before getting into legal marketing.

Key Actionable Takeaways for Law Firms:

• Utilize the power of AI to increase your productivity and simplify content creation processes. Just make sure you fact check your content!
• Dan emphasizes that if you become too obsessed with data and numbers, you may miss an opportunity to truly experiment with your marketing and try something radically different (and maybe more powerful).
• A marketing effort that worked yesterday or a year ago won’t always work today. You often have to beat the market and be the first to come up with an idea for it to be wildly successful.
• Set aside part of your marketing budget to allocate for experimentation campaigns that have an unknown ROI, but will certainly give you the valuable experience and information to succeed next time.
• As a marketing professional in the law industry, you must be familiar with the bar rules in your state, or you could get in trouble.

To get in touch with Dan, email him at dan@justicecounts.com

If you have guest ideas or questions you would like our hosts to cover, please email info@hotdocketpodcast.com.

Tune in to The Hot Docket Podcast with Bobby Steinbach and Andrew Nasrinpay on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Audible, Radio Public and more!