Episodes

  • The Power of Independence: Why Independent Agencies Are Winning

    The Power of Independence: Why Independent Agencies Are Winning
    Apr 10 2025
    What truly sets independent agencies apart, and why does it matter now more than ever? In this episode, Jason Parks sits down with Katy Hornaday and Doug Zanger to explore how independence drives greater creativity, agility, and long-term success in a landscape increasingly shaped by holding companies.
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    34 mins
  • The Best Super Bowl 59 Commercials

    The Best Super Bowl 59 Commercials
    Feb 20 2025
    In this Super Bowl 59 recap, host Jason Parks is joined by Ben Pfutzenreuter and Kyle O’Brien to break down the night’s biggest ads—grading the overall lineup, unpacking standout themes, and predicting which spots will have a lasting cultural impact.
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    27 mins
  • Athleisure Decoded: Vuori’s blueprint for building a brand that lasts

    Athleisure Decoded: Vuori’s blueprint for building a brand that lasts
    Feb 3 2025
    What even is athleisure? Big-spending Gen-Xers don’t know, but that’s not stopping athleisure brand Vuori. It’s pursuing a go slow to go fast approach to brand and performance marketing that’s building a fashion phenomenon. Join host Jason Parks and his guest Karen Riley-Grant, Vuori’s CMO, stitching together insights on the psychology of consumer needs, the […]
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    24 mins
  • From Vendor to Partner: How true collaboration fuels innovation

    From Vendor to Partner: How true collaboration fuels innovation
    Jan 27 2025
    What’s standing in the way of true innovation? Spoiler: it’s not just silos or stale thinking—it’s the way we try to innovate. In this episode of This Modern Brand, Emily Cohen, Senior Director of Global Innovation at Pernod Ricard, shares how ditching cookie-cutter approaches unlocked breakthrough results. Tune in to learn how to “brainstorm the brainstorm” and revolutionize […]
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    22 mins
  • AI Unleashed: How tech is elevating creativity without losing the human touch

    AI Unleashed: How tech is elevating creativity without losing the human touch
    Jan 13 2025
    In this episode, we explore the rapid rise of AI in the creative industry. Host Jason Parks joined by Melany Esfeld, BarkleyOKRP EVP head of production and Tim McCracken, SVP creative, discuss AI’s potential as a workhorse for time consuming tasks, so creatives can focus on what they do best: developing impactful, original ideas. We […]
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    21 mins
  • Cracking the Code: Harvard’s David Edelman on AI, personalization, and winning consumers’ hearts

    Cracking the Code: Harvard’s David Edelman on AI, personalization, and winning consumers’ hearts
    Jan 1 2025
    Consumers expect personalization, but too many companies are falling short, wasting money and missing the mark on expectations. In this episode, hosts Jason Parks and Steph Parker interview one of the most influential CMOs in the world about his upcoming book, “Personalized: Customer Strategy in the Age of AI.” Now a Harvard Business Fellow, David […]
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    25 mins
  • Marketing Mastery: The USAA Success Story

    Marketing Mastery: The USAA Success Story
    Sep 25 2024
    As an organization with no physical branches or sales teams, USAA has had to master the art of marketing. New CEO Francesco Lagutaine talks to hosts Jason Parks and Katy Hornaday about how USAA achieves an extraordinary level of customer focus. Learn how small “i” innovation, Mission Moments, and doing Zero Day like a recruit […]
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    21 mins
  • The Changing Media Landscape: Balancing Resonance and Revenue

    The Changing Media Landscape: Balancing Resonance and Revenue
    Sep 11 2024
    Jason Parks is back with BarkleyOKRP Chief Media Officer, Reshma Karnik, and Sean Corcoran, President of Media and Analytics. They explore how the media landscape continues to change, and why it’s making media management increasingly complex. Are brand stories getting lost in the rush to performance media? Is it possible to build a roadmap for […]
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    23 mins