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Athleisure Decoded: Vuori’s blueprint for building a brand that lasts

Athleisure Decoded: Vuori’s blueprint for building a brand that lasts

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 What even is athleisure? Big-spending Gen-Xers don’t know, but that’s not stopping athleisure brand Vuori. It’s pursuing a go slow to go fast approach to brand and performance marketing that’s building a fashion phenomenon. Join host Jason Parks and his guest Karen Riley-Grant, Vuori’s CMO, stitching together insights on the psychology of consumer needs, the […]
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