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This Modern Brand

This Modern Brand

By: Advertising Week
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Certain brands dominate both the markets and the hearts of consumers. This podcast is all about finding out why, one brand at a time.Copyright © Advertising Week Economics Management Management & Leadership Marketing Marketing & Sales
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Episodes
  • The Power of Independence: Why Independent Agencies Are Winning
    Apr 10 2025
    What truly sets independent agencies apart, and why does it matter now more than ever? In this episode, Jason Parks sits down with Katy Hornaday and Doug Zanger to explore how independence drives greater creativity, agility, and long-term success in a landscape increasingly shaped by holding companies.
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    34 mins
  • The Best Super Bowl 59 Commercials
    Feb 20 2025
    In this Super Bowl 59 recap, host Jason Parks is joined by Ben Pfutzenreuter and Kyle O’Brien to break down the night’s biggest ads—grading the overall lineup, unpacking standout themes, and predicting which spots will have a lasting cultural impact.
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    27 mins
  • Athleisure Decoded: Vuori’s blueprint for building a brand that lasts
    Feb 3 2025
    What even is athleisure? Big-spending Gen-Xers don’t know, but that’s not stopping athleisure brand Vuori. It’s pursuing a go slow to go fast approach to brand and performance marketing that’s building a fashion phenomenon. Join host Jason Parks and his guest Karen Riley-Grant, Vuori’s CMO, stitching together insights on the psychology of consumer needs, the […]
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    24 mins

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