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This is how to add negative keywords to a Performance Max campaign in Google Ads. I’ll walk you through why negative keywords matter and how to add them to a specific campaign. Adding negative keywords is perfect for keeping your campaign focused.

Negative keywords list mentioned in video: https://fraudblocker.com/articles/the-ultimate-negative-keyword-list-400-keywords-to-use-today

🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, let’s have a chat! After helping 100+ businesses grow with SEO. I know what works. Book a free strategy call here: https://josiahroche.co/seo-consultant/

Frequently Asked Questions:

What are negative keywords in Google Ads?

Negative keywords are terms you tell Google to avoid. If someone searches using these words, your ad won’t show. It’s a way to stop using ad spend on the wrong audience.

Is there a way to see which search terms triggered my Performance Max ads?

Sort of. You won’t get a full search terms report like with Search campaigns, but you can check insights and asset group reports to look for patterns in what Google is targeting.

Will using negative keywords hurt my reach in Performance Max?

The goal is to block traffic that is not part of your audience. Use them to cut out searches that do not relate to your ads.

What type of keywords should I block in Performance Max?

Think of stuff that’s totally off-topic, like job seekers, if you don’t want to bid on them. It mostly depends on your business.

How often should I review negative keywords for Performance Max?

Checking negative keywords every couple of weeks is a good idea. If you spot bad patterns, you can update your negative keyword list.

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Let’s break down what a robots txt file is and why it matters for your website’s SEO. I’ll show you how it helps bots know which pages to crawl and which ones to ignore. If you want better control over how your site appears in search results, this video is a great place to start.

🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, let’s have a chat! After helping 100+ businesses grow with SEO. I know what works. Book a free strategy call here: https://josiahroche.co/seo-consultant/

Frequently Asked Questions:

What is a robots.txt file in SEO?

A robots txt file tells search engines which pages or files on your site they should or shouldn’t crawl. It is helpful for keeping things like admin pages or duplicate content out of search results.

Why is robots.txt important for SEO?

It helps control how search engines access your site. It can keep search bots focused on your best pages. If used wrong, it can block important pages.

Should every website have a robots txt file?

Not always, but it’s helpful if you want to control how bots crawl your website.

Can I use robots txt to improve site speed?

Indirectly, yes. By blocking unnecessary pages from being crawled, you free up crawl budget and reduce strain on your website. This can lead to better crawl efficiency.

What happens if there’s no robots.txt file?

If there’s no file, search engines will crawl your site based on what they find. It’s usually better to have a simple robots txt even if you’re not using many rules.

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Let’s talk about the 5 main things Google really looks for in your blog posts. We talk about stuff like quality content and making your site easy to read. I’ll also cover the importance of internal linking and why updating old posts can actually help your SEO. If you want to write blog posts that show up better in Google Search, this video is a good starting point.

🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, let’s have a chat! After helping 100+ businesses grow with SEO. I know what works. Book a free strategy call here: https://josiahroche.co/seo-consultant/

Frequently Asked Questions:

What are the main things Google looks for in blog posts?

Google mainly wants high-quality writing, clear structure, mobile-friendly design, fast-loading pages, and up-to-date content. These can help your blog rank better and stay relevant in search results.

How does page speed affect blog SEO?

If your blog loads slow, visitors leave fast - and Google notices. Fast pages mean a better user experience, so Google is more likely to put your blog higher in search results.

Is updating old blog posts important for SEO?

Yes, it’s important. Fresh content signals to Google that your blog is active and trustworthy. Updating old posts with new info can help boost your rankings without writing a new post.

How important are keywords in blog posts now?

Keywords still matter, but using them everywhere doesn’t work. Google likes when keywords show up in a way that feels normal to the reader.

How often should I post blogs for good SEO?

Consistency matters more than speed. Posting once a week or even twice a month can work if it stays high quality and you’re giving readers real value.

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Trying to figure out how to structure your Google Ads campaigns? In this video, you’ll see the pros and cons of each type of structure, and more importantly, which one tends to actually work best for most accounts. If your Google Ads feel messy or difficult to manage, this will clear things up.

🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, let’s have a chat!. After helping 100+ businesses grow with SEO, I know what moves the needle. Book a free strategy call here: https://josiahroche.co/google-ads-specialist/

Skip to Section:

00:00 Introduction

00:15 Single Keyword Ad Groups

02:20 Single Theme Ad Groups

05:28 Single Intent Ad Groups

07:53 Which Strategy Should You Use?

HOW JOSIAH GOT HERE...

Some people study marketing. Others live it.

Josiah Roche has spent nearly 15 years building, scaling, and selling businesses. From launching a media startup as a teenager to growing an agency that helped generate over $100 million in client revenue, his journey is proof that real-world experience beats theory.

16: Founded GSR, a tech and gaming media site. Grew it to 50+ journalists and over a million visitors per year before selling it after four years.

Early 20s: Wrote for The Australia Times while launching and failing multiple businesses; each one sharpening his marketing and psychology expertise.

Mid-20s: Co-founded a marketing agency, scaled it in two years, and sold it at 25.

26: Founded JRR Marketing, a consulting firm now running for 5+ years.

Now: Host of The Conversion Clinic podcast, verified author on Amazon, teaches for free on this YouTube channel with 100K+ subscribers, and runs a small team at JRR Marketing.

Frequently Asked Questions:

What does structuring by match type mean in Google Ads?

That’s when you create separate ad groups for broad, phrase, and exact match keywords. It gives you control, but it can get difficult and usually isn’t worth the hassle unless you have a lot of data and time to manage it.

How does campaign structure affect ad performance?

It has a huge impact. A good structure improves Quality Score, keeps your ads more relevant, and helps your budget go further. A messy setup often leads to wasted ad spend.

Can I use more than one structure in my Google Ads account?

Technically yes, but it gets complicated. Mixing structures often leads to overlap and budget issues. Pick one approach that fits your goals and stick to it across the account.

How do I choose the right campaign structure for my business?

Think about your goals and how people search for your product or service. If you’re after lead quality and relevance, go for theme-based. If you want total control and have the time, match-type structures might work.

How does campaign structure impact Smart Bidding in Google Ads?

Smart Bidding works best when your ad groups are focused and clean. If your structure is too all over the place, it can confuse the algorithm.

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Let’s talk about how to build a strong SEO foundation and do the basics really well. I’ll go into keyword research, fixing site structure, improving internal linking, and writing content that actually is relevant to your audience. I’ll also share what doesn’t work, so you know that to avoid. If you want to learn how to increase organic traffic the right way, this video is for you.

🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, let’s have a chat! After helping 100+ businesses grow with SEO. I know what moves the needle. Book a free strategy call here: https://josiahroche.co/seo-consultant/

HOW JOSIAH GOT HERE...

Some people study marketing. Others live it.

Josiah Roche has spent nearly 15 years building, scaling, and selling businesses. From launching a media startup as a teenager to growing an agency that helped generate over $100 million in client revenue, his journey is proof that real-world experience beats theory.

16: Founded GSR, a tech and gaming media site. Grew it to 50+ journalists and over a million visitors per year before selling it after four years.

Early 20s: Wrote for The Australia Times while launching and failing multiple businesses; each one sharpening his marketing and psychology expertise.

Mid-20s: Co-founded a marketing agency, scaled it in two years, and sold it at 25.

26: Founded JRR Marketing, a consulting firm now running for 5+ years.

Now: Host of The Conversion Clinic podcast, verified author on Amazon, teaches for free on this YouTube channel with 100K+ subscribers, and runs a small team at JRR Marketing.

Frequently Asked Questions:

How important is site structure for SEO?

Site structure makes a big difference. Use simple navigation, group related content, and make sure your most important pages are only a few clicks from the homepage.

How often should I update my content to keep rankings strong?

Every few months, check your key pages. If rankings drop or competitors are overtaking you, refresh the content. Add new info, update stats, or improve formatting.

Is internal linking really that important for SEO?

Yes. Linking your pages together helps Google understand what matters most. It also can keep visitors on your site longer, as you can recommend relevant content to them in blog posts.

How long does it usually take to see results from SEO work?

It depends on your starting point, but most sites see steady improvement within 3 to 6 months. Big jumps usually happen over a year with consistent effort across content and technical fixes.

Should I target low-volume keywords or high-volume ones?

Start with low-to-mid volume keywords that have less competition. These are easier to get visitors for and can still bring in valuable traffic. Over time, you can go after more competitive terms.

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If you’re wondering how to analyse a website for SEO, this video breaks it down in a super clear way. We walk through 13 practical checks you can run on any website to see how it’s really doing in search engines. From crawling issues to low-quality backlinks, this isn’t just about checking boxes, but it’s about spotting what’s actually hurting your rankings.

🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, let’s have a chat! After helping 100+ businesses grow with SEO, I know what moves the needle. Book a free strategy call here: https://josiahroche.co/seo-consultant/

HOW JOSIAH GOT HERE...

Some people study marketing. Others live it.

Josiah Roche has spent nearly 15 years building, scaling, and selling businesses. From launching a media startup as a teenager to growing an agency that helped generate over $100 million in client revenue, his journey is proof that real-world experience beats theory.

16: Founded GSR, a tech and gaming media site. Grew it to 50+ journalists and over a million visitors per year before selling it after four years.

Early 20s: Wrote for The Australia Times while launching and failing multiple businesses; each one sharpening his marketing and psychology expertise.

Mid-20s: Co-founded a marketing agency, scaled it in two years, and sold it at 25.

26: Founded JRR Marketing, a consulting firm now running for 5+ years.

Now: Host of The Conversion Clinic podcast, verified author on Amazon, teaches for free on this YouTube channel with 100K+ subscribers, and runs a small team at JRR Marketing.

Frequently Asked Questions:

What should I check in terms of on-page SEO?

Look at things like title tags, H1s, internal linking, and if keywords actually match what the page is about. Don’t spam keywords on your website - just make sure each page is focused and easy to read for both humans and bots.

Why is checking page speed important for SEO?

Slow pages lead to higher bounce rates, and Google hates that. Use tools like GTmetrix or Lighthouse to see what’s slowing things down, such as big images or too many scripts, and fix it.

What kind of backlinks should I be looking for?

Relevant, high-quality ones. A backlink from a spammy site does more harm than good. Use tools like Ahrefs or SEMrush to check your link profile, and disavow any low-quality links.

How can I tell if my content is SEO-friendly?

Content should answer real questions people are searching. Check if it’s structured well (with headings), uses relevant keywords naturally, and isn’t just waffle. Also, make sure each page targets a different topic—don’t compete with yourself.

How often should I do an SEO audit on my site?

Once a quarter is decent for most sites. But if you’re making loads of changes, audit more often. SEO is not a one-and-done thing - it can quickly change.

In this video, we break down what callout extensions are in Google Ads and how to use them properly. Callouts let you add extra bits of text below your ad to highlight key things—like free shipping, 24/7 support, or price matching. They don’t cost extra and can help your ads stand out more. We’ll show you how to write good ones and where to add them in your campaign. If you set them up right, they can actually help boost your click-through rate by around 20%.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

HOW JOSIAH GOT HERE...

Some people study marketing. Others live it.

Josiah Roche has spent nearly 15 years building, scaling, and selling businesses. From launching a media startup as a teenager to growing an agency that helped generate over $100 million in client revenue, his journey is proof that real-world experience beats theory.

16: Founded GSR, a tech and gaming media site. Grew it to 50+ journalists and over a million visitors per year before selling it after four years.

Early 20s: Wrote for The Australia Times while launching and failing multiple businesses; each one sharpening his marketing and psychology expertise.

Mid-20s: Co-founded a marketing agency, scaled it in two years, and sold it at 25.

26: Founded JRR Marketing, a consulting firm now running for 5+ years.

Now: Host of The Conversion Clinic podcast, verified author on Amazon, teaches for free on this YouTube channel with 100K+ subscribers, and runs a small team at JRR Marketing.

Frequently Asked Questions:

What are callouts in Google Ads?

Callouts are short pieces of extra text you can add under your Google Ads. They’re not clickable but help show what makes your business useful, such as “Free returns” or “No booking fees.” They make your ad take up more space and feel more complete.

Do callouts affect your Google Ads CTR?

Yeah, they definitely can. If your callouts are clear and relevant, they make the ad more eye-catching, which usually leads to more clicks. Many advertisers see up to a 20% boost in CTR when they use callouts the right way.

Are callout extensions free to use?

There’s no extra charge for adding them. You only pay if someone clicks your main ad, not the callouts. They’re just a free way to give more info and make your ad stronger.

How many callouts should I add?

Try to add at least 4 per ad group or campaign. Google shows up to 10, but it depends on space and the device. Adding more gives Google more options to pick from.

What’s the best type of info to include in callouts?

Use things that matter to your customers, such as “Same-day delivery” or “Certified technicians.” Keep each callout short, usually 2–5 words, and don’t repeat things that’s already in your ad headline.

Let’s talk about what content gap analysis in SEO actually means. You’ll learn how to spot missing content on your site compared to your competitors and figure out which topics you should be covering to rank better. It’s not about guessing - this is an efficient way to find what your site’s missing and where there’s a chance to grow.

🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, let’s have a chat! After helping 100+ businesses grow with SEO, I know what moves the needle. Book a free strategy call here: https://josiahroche.co/seo-consultant/

HOW JOSIAH GOT HERE...

Some people study marketing. Others live it.

Josiah Roche has spent nearly 15 years building, scaling, and selling businesses. From launching a media startup as a teenager to growing an agency that helped generate over $100 million in client revenue, his journey is proof that real-world experience beats theory.

16: Founded GSR, a tech and gaming media site. Grew it to 50+ journalists and over a million visitors per year before selling it after four years.

Early 20s: Wrote for The Australia Times while launching and failing multiple businesses; each one sharpening his marketing and psychology expertise.

Mid-20s: Co-founded a marketing agency, scaled it in two years, and sold it at 25.

26: Founded JRR Marketing, a consulting firm now running for 5+ years.

Now: Host of The Conversion Clinic podcast, verified author on Amazon, teaches for free on this YouTube channel with 100K+ subscribers, and runs a small team at JRR Marketing.

Frequently Asked Questions:

What is content gap analysis in SEO?

Content gap analysis in SEO is about finding keywords or topics that your competitors rank for but you don’t. It helps you spot missing content so you can create pages that attract more search traffic. It’s a good way to find what your site’s not covering yet.

Why is content gap analysis important for SEO?

It helps you find real opportunities to rank better. Instead of guessing what to write about, you’re using data to find what’s already working for others but missing from your site.

How do I run a content gap analysis?

You compare your site to one or more competitors using tools like Ahrefs and Semrush. These tools show you keywords your competitors rank for but you don’t. From there, you can plan new content based on those gaps.

Can content gap analysis help improve rankings?

Yes, it can. When you find and fill in those missing topics, you create a more complete website. That can lead to better keyword coverage, higher rankings, and more traffic from search engines like Google.

What should I do after finding a content gap?

Create high-quality content that fills the gap. Make sure it actually helps the user, answers a specific question, or covers the topic better than what’s already out there.