• How to Write a Google Business Description (4 Minutes to More Leads + Free GPT)
    Dec 23 2025

    🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

    https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2



    Creating a strong Google Business Profile description is essential because it can change search visibility, click-through rate, and how quickly potential customers understand what you offer. In this video, I’ll show you the exact framework I use to write clear, keyword-focused descriptions that boost local rankings without sounding spammy. You’ll learn how to highlight your core services, unique selling points, and credibility, all within the 750 character limit for your description. I’ll break down real examples from top-ranking businesses so you can see what works and why. By the end, you’ll be able to write a conversion-driven description that gets your business more views, calls, and leads.


    Check out the GPT mentioned in the video:


    🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/



    Frequently Asked Questions:

    What is a Google Business Profile description?

    It’s the description in your Google Business listing that explains what your business does, who you serve, and why customers should choose you.

    How long can the description be?

    Google allows up to 750 characters, but the first 250 characters are the most important because they are shown first and get the most visibility.

    Should I include keywords?

    Yes, include relevant local SEO keywords naturally to help improve visibility in Google Search and Maps, but avoid keyword stuffing.

    What makes a strong description?

    One that explains clearly your services, location, target audience, and unique selling points in a professional, concise way.

    Can I change my description later?

    Yes, you can edit it anytime, which is useful if your services change, you rebrand, or you want to test a stronger version.

    Does the description affect SEO rankings?

    It helps indirectly. While it’s not a direct ranking factor, strong descriptions improve engagement, which supports better local rankings.
    How often should I update my description?

    You can update it when your services, messaging, or branding change, or when you want to optimize for better clarity or conversions.

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    4 mins
  • How to Block Countries From Your WordPress Website (200+ Countries = $1,000s Saved)
    Dec 11 2025

    🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

    https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2


    This is how to stop spam, fake traffic, or unwanted visitors from specific countries? In this video, you’ll learn exactly how to block entire countries from accessing your WordPress website. I’ll show you the pros and cons of each method, how to whitelist trusted regions, and what to avoid so you don’t decrease your SEO.


    Try Wordfence here: https://www.wordfence.com/?utm_source=904&utm_campaign=3d831abef20a8d22&utm_medium=affiliate


    🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/


    Frequently Asked Questions:

    How can I block countries in WordPress easily?

    Use a website like Wordfence that lets you choose which countries to block directly from your WordPress dashboard.

    Will blocking countries hurt my SEO?

    It won’t affect SEO as long as you’re not blocking countries where your target audience is.

    Will blocking countries reduce spam or fake traffic?

    Usually, yes. Many spam bots originate from regions unrelated to your business, so blocking them reduces junk traffic and form submissions.

    Does blocking countries improve site speed?Slightly.

    By cutting unwanted traffic, your server resources are used more efficiently, improving performance for real visitors.
    What’s the safest method for beginners?

    Use a reliable plugin first. It’s simple and can be reversed.

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    2 mins
  • How to Choose Keywords for Google Ads (What $400K in Wasted Ad Spend Taught Me)
    Dec 8 2025

    🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

    https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2


    Let’s talk about how to choose the right keywords for your Google Ads campaigns to avoid wasted ad budget. This video breaks down how to find keywords with strong intent, analyze competition, and balance cost-per-click with potential ROI. You’ll discover how to use tools like Google Keyword Planner and competitor analysis to uncover profitable opportunities. Whether you’re running your first campaign or refining an existing one, you’ll leave with a clear keyword strategy you can apply immediately. Watch until the end for a bonus tip on how to group your keywords for better ad performance.


    🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/


    Frequently Asked Questions:

    What are Google Ads keywords?

    Keywords are the words or phrases that trigger your ads when people search for products or services related to your business.

    How do I find the best keywords for my campaign?

    Use Google Keyword Planner, competitor websites, and your own customer data to identify search terms with high intent and manageable competition.

    What’s the difference between broad match, phrase match, and exact match?

    Broad match reaches the widest audience, phrase match targets searches containing your phrase, and exact match only triggers when the exact term is searched.

    How many keywords should I include per ad group?

    Aim for 10 to 20 closely related keywords per ad group to keep your ads and landing pages highly relevant.

    What are negative keywords, and why are they important

    Negative keywords prevent your ads from showing on irrelevant searches, saving your budget and improving click-through rates.

    Should I target high search volume or low competition keywords?

    Ideally, target a balance, high-intent, medium-volume keywords with moderate competition often yield the best ROI.
    How often should I review my keywords?

    Check performance weekly at first, then refine monthly as data accumulates.

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    13 mins
  • How to Add Blog Internal Links (#1 Way to Improve SEO + Free GPT)
    Dec 5 2025

    🔥The #1 proven way to get you 2x more leads and sales in 90 days with Google Ads and SEO:

    https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2


    Learn a simple, repeatable system to add internal links that improve rankings and topical authority. We’ll find opportunities at scale with quick audits for orphan pages and thin hubs, then prioritize the highest-impact targets. You’ll see a step-by-step system for both new posts and historical content updates. By the end, you’ll have a clean workflow you can hand to your team.


    🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, let’s have a chat! After helping 100+ businesses grow with SEO. I know what works. Book a free strategy call here: https://josiahroche.co/seo-consultant/


    Frequently Asked Questions:

    What is an internal link and why does it matter?

    An internal link connects one page on your site to another. It helps Google discover pages, distributes link equity, clarifies topic relationships, and improves user navigation.

    How many internal links should a blog post have?

    There’s no fixed number. Add as many relevant links as help the reader, with more weight on links near key sections and to priority pages.

    What anchor text should I use?

    Use short, descriptive anchors that reflect the destination page’s topic. Vary phrasing to avoid repetitive exact-match optimization.

    Where are the highest-impact placements?Contextual links in the body and introduction, hub/category pages, breadcrumbs, and “related/next” modules. Keep footer/site-wide links lean to avoid dilution.

    How do I measure results?

    Track target pages in Search Console for impressions, clicks, and average position; watch crawl stats for improved discovery; and review on-page engagement. Re-crawl key pages after updates to speed recognition.


    How often should I audit internal links?Every 3 months, and after big publishing pushes or site changes. Check for orphans, broken/redirecting links, uneven link depth, and weak internal links to priority pages.

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    4 mins
  • Dynamic Search Ads for Local Businesses (The #1 Strategy for Suburb Landing Pages)
    Dec 2 2025

    🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

    https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2


    Local businesses can use Dynamic Search Ads to find customers without needing a lot of keyword planning. You’ll learn how Dynamic Search Ads automatically match your website content to relevant user searches, helping you show ads even for dynamically changing inventory or services. The guide walks you through account setup, geographic targeting, and ad asset optimization for local reach.


    🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/



    Frequently Asked Questions:

    What exactly are Dynamic Search Ads?

    Dynamic Search Ads are a type of search ad that automatically generate ad headlines and target relevant search queries based on your website’s content, rather than relying on manually selected keywords. The advertiser supplies a landing page domain and ad description lines; Google matches users’ search terms to content on that site and dynamically creates the ad.

    Why might Dynamic Search Ads be especially useful for local businesses?

    Local businesses often have service pages that cover many niches. Dynamic Search Ads help capture long-tail, location-specific searches without needing to build enormous keyword lists. They also adapt automatically if you add or update services on your site.

    Do I need a large website for Dynamic Search Ads to work well?

    Not necessarily. What matters is that your website clearly outlines the services or products your local business offers. Even a small site with well-structured service or products pages can benefit, as long as content is clear and organized.

    How do I make sure Dynamic Search Ads only serve to my local area?

    Use geographic targeting in your ad campaign settings to limit where ads appear. That makes sure only users searching from or for that region see your ads, regardless of what the dynamic search query is.

    How should I write ad description lines for Dynamic Search Ads?

    Keep your descriptions about your business services. Since headlines are auto-generated, your job is to craft descriptions that apply across many potential search queries and resonate locally.

    What common mistakes should I avoid when using Dynamic Search Ads for a local business?

    The most common errors are not restricting the geographical area, using incomplete website copy so Google mismatches pages, and not using negative keywords.


    Can I combine Dynamic Search Ads with standard keyword-based search campaigns?

    Yes, many local businesses run both. Use Dynamic Search Ads to cover broad or unexpected search queries, and keyword-based ads for high-value, precisely targeted terms. Make sure to monitor performance separately to avoid overlap or wasted spend.

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    2 mins
  • How to Add Alt Text to an Image (Write Perfect SEO Text in 2 Mins + Free GPT)
    Nov 26 2025

    🔥The #1 proven way to get you 3x more leads and sales in 90 days with Google Ads and SEO:

    https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2



    In this video, I’ll show you how to add alt text to an image for your website. Alt text (alternative text) helps search engines understand your images and makes your content more accessible for visually impaired users. You’ll learn how to write alt text that can help with SEO. By the end, you’ll know how to optimize images on your website for accessibility and search visibility.


    Check out the GPT mentioned in the video: https://chatgpt.com/g/g-nsEgJ2jgW-jrr-image-alt-text


    🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, let’s have a chat! After helping 100+ businesses grow with SEO. I know what works. Book a free strategy call here: https://josiahroche.co/seo-consultant/



    Frequently Asked Questions:

    What is alt text?

    Alt text is a written description of an image that appears in the HTML code, helping search engines and screen readers understand what the image shows.

    Why is alt text important?

    Alt text can improve accessibility for visually impaired users and help your website’s SEO by helping search engines interpret your images.

    What should I include in my alt text?

    Describe the main subject or purpose of the image in a few words or a short sentence.

    How long should alt text be?

    Keep it under 125 characters, as that’s the limit most screen readers will read aloud.

    What happens if I don’t add alt text?

    Screen readers will skip the image, and search engines may not understand its context, which can slightly hurt your accessibility and SEO.
    Is alt text the same as an image caption?

    No, captions appear on the page for all users, while alt text is hidden in the code for assistive technologies and search engines.

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    2 mins
  • How to Run a Google Ads A/B Test for Landing Pages (Fast 5-Minute Guide)
    Nov 21 2025

    🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

    https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2


    In this video, you’ll learn exactly how to run an A/B test in Google Ads to compare two different landing pages and see which one converts better. You’ll learn how to set up experiments, track performance, and understand the data from your campaign dashboard. By the end, you’ll know how to confidently optimize your ads and landing pages to try and get better results.


    🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/


    Frequently Asked Questions:

    What is an A/B test in Google Ads?

    An A/B test compares two versions of an ad or landing page to see which performs better based on a specific metric, like conversions or click-through rate.

    Why should I test landing pages separately from ads?

    Because your landing page directly affects conversion rate. Testing landing pages separately helps isolate which page drives better results independent of ad copy.

    How long should an A/B test run?

    Generally 2 to 4 weeks, or until you have enough traffic to reach statistical significance, usually at least 100 conversions per variation.

    Can I test more than two landing pages at once?

    You can, but it’s best to start with just two variations to get clear results before moving to different landing page testing.

    How do I know when I have a winner?

    Use the conversion data in Google Ads or Google Analytics. When one version consistently outperforms the other version with at least 95% confidence, that is your winner.

    Does running experiments cost extra?

    No, you only spend your normal ad budget. The traffic is divided between versions, so the total cost remains the same.
    Should both landing pages be identical except for one change?

    Yes, only test one variable at a time to clearly see what caused performance differences.

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    5 mins
  • How to Add Business Location Extensions in Google Ads (in 3 Minutes)
    Nov 18 2025

    🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

    https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2


    Location extensions in Google Ads help your business show up more prominently when potential customers search nearby. By linking your Google Business Profile, your ads can display your address, distance, and a clickable map pin right under your ad. This feature is essential for local businesses wanting to drive more foot traffic and in-person visits. Learn you'll learn exactly how to add location extensions in Google Ads. By the end, you’ll know how to connect your account correctly and make your ads stand out in local searches.


    🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/


    Frequently Asked Questions:

    What are location extensions in Google Ads?

    They allow your ads to show your business address, map location, and distance to potential customers.

    Do I need a Google Business Profile to use location extensions?

    Yes, you must have an active Google Business Profile connected to your Google Ads account.

    Can I use multiple locations for one account?

    Yes, if you manage several business locations, you can link a Business Manager account containing all of them.

    Will location extensions increase my ad costs?

    No, there’s no extra cost for adding location extensions to ads. Your normal ad charges still apply.

    Where do location extensions appear?

    They can show under your text ads on Google Search, Google Maps, and the Display Network.
    Do location extensions work for service-area businesses?

    Only if your Google Business Profile includes a verified service area, but physical addresses work best.

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    3 mins