In this video, we break down what callout extensions are in Google Ads and how to use them properly. Callouts let you add extra bits of text below your ad to highlight key things—like free shipping, 24/7 support, or price matching. They don’t cost extra and can help your ads stand out more. We’ll show you how to write good ones and where to add them in your campaign. If you set them up right, they can actually help boost your click-through rate by around 20%.

🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/

HOW JOSIAH GOT HERE...

Some people study marketing. Others live it.

Josiah Roche has spent nearly 15 years building, scaling, and selling businesses. From launching a media startup as a teenager to growing an agency that helped generate over $100 million in client revenue, his journey is proof that real-world experience beats theory.

16: Founded GSR, a tech and gaming media site. Grew it to 50+ journalists and over a million visitors per year before selling it after four years.

Early 20s: Wrote for The Australia Times while launching and failing multiple businesses; each one sharpening his marketing and psychology expertise.

Mid-20s: Co-founded a marketing agency, scaled it in two years, and sold it at 25.

26: Founded JRR Marketing, a consulting firm now running for 5+ years.

Now: Host of The Conversion Clinic podcast, verified author on Amazon, teaches for free on this YouTube channel with 100K+ subscribers, and runs a small team at JRR Marketing.

Frequently Asked Questions:

What are callouts in Google Ads?

Callouts are short pieces of extra text you can add under your Google Ads. They’re not clickable but help show what makes your business useful, such as “Free returns” or “No booking fees.” They make your ad take up more space and feel more complete.

Do callouts affect your Google Ads CTR?

Yeah, they definitely can. If your callouts are clear and relevant, they make the ad more eye-catching, which usually leads to more clicks. Many advertisers see up to a 20% boost in CTR when they use callouts the right way.

Are callout extensions free to use?

There’s no extra charge for adding them. You only pay if someone clicks your main ad, not the callouts. They’re just a free way to give more info and make your ad stronger.

How many callouts should I add?

Try to add at least 4 per ad group or campaign. Google shows up to 10, but it depends on space and the device. Adding more gives Google more options to pick from.

What’s the best type of info to include in callouts?

Use things that matter to your customers, such as “Same-day delivery” or “Certified technicians.” Keep each callout short, usually 2–5 words, and don’t repeat things that’s already in your ad headline.