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The Conversion Clinic

The Conversion Clinic

By: Josiah Roche
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Welcome to The Conversion Clinic with Josiah Roche, founder of JRR Marketing. On this podcast, you’ll learn how to get more leads, increase sales, and boost your conversion rates. Josiah shares the exact steps he’s used to help brands make over $73 million online. You’ll also hear about the mistakes and lessons he’s learned along the way. If you’re struggling with Google Ads, SEO, or your website, you’ll learn how to fix it and grow your business faster than you ever thought possible.Josiah Roche Economics Marketing Marketing & Sales
Episodes
  • How to Add Negative Keywords to Performance Max (400+ Ideas in 90 Secs)
    Jun 7 2025

    🔥This is the fastest, most affordable way to get your next 10 sales from SEO and Google Ads:

    https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2



    This is how to add negative keywords to a Performance Max campaign in Google Ads. I’ll walk you through why negative keywords matter and how to add them to a specific campaign. Adding negative keywords is perfect for keeping your campaign focused.

    Negative keywords list mentioned in video: https://fraudblocker.com/articles/the-ultimate-negative-keyword-list-400-keywords-to-use-today



    🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, let’s have a chat! After helping 100+ businesses grow with SEO. I know what works. Book a free strategy call here: https://josiahroche.co/seo-consultant/



    Frequently Asked Questions:

    What are negative keywords in Google Ads?

    Negative keywords are terms you tell Google to avoid. If someone searches using these words, your ad won’t show. It’s a way to stop using ad spend on the wrong audience.

    Is there a way to see which search terms triggered my Performance Max ads?

    Sort of. You won’t get a full search terms report like with Search campaigns, but you can check insights and asset group reports to look for patterns in what Google is targeting.

    Will using negative keywords hurt my reach in Performance Max?

    The goal is to block traffic that is not part of your audience. Use them to cut out searches that do not relate to your ads.

    What type of keywords should I block in Performance Max?

    Think of stuff that’s totally off-topic, like job seekers, if you don’t want to bid on them. It mostly depends on your business.

    How often should I review negative keywords for Performance Max?

    Checking negative keywords every couple of weeks is a good idea. If you spot bad patterns, you can update your negative keyword list.

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    2 mins
  • What is Robots Txt in SEO? (This 1 File Made My Site Load 2x Faster)
    May 29 2025

    📌 Join the #1 SEO & Ads Community – Instantly Copy Proven SOPs Behind $73M+ in Sales 👉 https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2

    Let’s break down what a robots txt file is and why it matters for your website’s SEO. I’ll show you how it helps bots know which pages to crawl and which ones to ignore. If you want better control over how your site appears in search results, this video is a great place to start.

    🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, let’s have a chat! After helping 100+ businesses grow with SEO. I know what works. Book a free strategy call here: https://josiahroche.co/seo-consultant/



    Frequently Asked Questions:

    What is a robots.txt file in SEO?

    A robots txt file tells search engines which pages or files on your site they should or shouldn’t crawl. It is helpful for keeping things like admin pages or duplicate content out of search results.

    Why is robots.txt important for SEO?

    It helps control how search engines access your site. It can keep search bots focused on your best pages. If used wrong, it can block important pages.

    Should every website have a robots txt file?

    Not always, but it’s helpful if you want to control how bots crawl your website.

    Can I use robots txt to improve site speed?

    Indirectly, yes. By blocking unnecessary pages from being crawled, you free up crawl budget and reduce strain on your website. This can lead to better crawl efficiency.

    What happens if there’s no robots.txt file?

    If there’s no file, search engines will crawl your site based on what they find. It’s usually better to have a simple robots txt even if you’re not using many rules.

    Show More Show Less
    9 mins
  • 5 Things Google Wants From Your Blog Posts (But Won’t Tell You)
    May 26 2025

    📌 Join the #1 SEO & Ads Community – Instantly Copy Proven SOPs Behind $73M+ in Sales 👉 https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2


    Let’s talk about the 5 main things Google really looks for in your blog posts. We talk about stuff like quality content and making your site easy to read. I’ll also cover the importance of internal linking and why updating old posts can actually help your SEO. If you want to write blog posts that show up better in Google Search, this video is a good starting point.


    🔥 SEO can feel like an endless guessing game, with constant tweaks, tests, and waiting for results. If you’re tired of chasing rankings and just want a clear, proven strategy that brings in the right traffic, let’s have a chat! After helping 100+ businesses grow with SEO. I know what works. Book a free strategy call here: https://josiahroche.co/seo-consultant/



    Frequently Asked Questions:

    What are the main things Google looks for in blog posts?

    Google mainly wants high-quality writing, clear structure, mobile-friendly design, fast-loading pages, and up-to-date content. These can help your blog rank better and stay relevant in search results.

    How does page speed affect blog SEO?

    If your blog loads slow, visitors leave fast - and Google notices. Fast pages mean a better user experience, so Google is more likely to put your blog higher in search results.

    Is updating old blog posts important for SEO?

    Yes, it’s important. Fresh content signals to Google that your blog is active and trustworthy. Updating old posts with new info can help boost your rankings without writing a new post.

    How important are keywords in blog posts now?

    Keywords still matter, but using them everywhere doesn’t work. Google likes when keywords show up in a way that feels normal to the reader.

    How often should I post blogs for good SEO?

    Consistency matters more than speed. Posting once a week or even twice a month can work if it stays high quality and you’re giving readers real value.

    Show More Show Less
    11 mins

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