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The Conversion Clinic

The Conversion Clinic

By: Josiah Roche
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Welcome to The Conversion Clinic with Josiah Roche, founder of JRR Marketing. On this podcast, you’ll learn how to get more leads, increase sales, and boost your conversion rates. Josiah shares the exact steps he’s used to help brands make over $73 million online. You’ll also hear about the mistakes and lessons he’s learned along the way. If you’re struggling with Google Ads, SEO, or your website, you’ll learn how to fix it and grow your business faster than you ever thought possible.Josiah Roche Economics Marketing Marketing & Sales
Episodes
  • How to Write a Google Business Description (4 Minutes to More Leads + Free GPT)
    Dec 23 2025

    🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

    https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2



    Creating a strong Google Business Profile description is essential because it can change search visibility, click-through rate, and how quickly potential customers understand what you offer. In this video, I’ll show you the exact framework I use to write clear, keyword-focused descriptions that boost local rankings without sounding spammy. You’ll learn how to highlight your core services, unique selling points, and credibility, all within the 750 character limit for your description. I’ll break down real examples from top-ranking businesses so you can see what works and why. By the end, you’ll be able to write a conversion-driven description that gets your business more views, calls, and leads.


    Check out the GPT mentioned in the video:


    🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/



    Frequently Asked Questions:

    What is a Google Business Profile description?

    It’s the description in your Google Business listing that explains what your business does, who you serve, and why customers should choose you.

    How long can the description be?

    Google allows up to 750 characters, but the first 250 characters are the most important because they are shown first and get the most visibility.

    Should I include keywords?

    Yes, include relevant local SEO keywords naturally to help improve visibility in Google Search and Maps, but avoid keyword stuffing.

    What makes a strong description?

    One that explains clearly your services, location, target audience, and unique selling points in a professional, concise way.

    Can I change my description later?

    Yes, you can edit it anytime, which is useful if your services change, you rebrand, or you want to test a stronger version.

    Does the description affect SEO rankings?

    It helps indirectly. While it’s not a direct ranking factor, strong descriptions improve engagement, which supports better local rankings.
    How often should I update my description?

    You can update it when your services, messaging, or branding change, or when you want to optimize for better clarity or conversions.

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    4 mins
  • How to Block Countries From Your WordPress Website (200+ Countries = $1,000s Saved)
    Dec 11 2025

    🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

    https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2


    This is how to stop spam, fake traffic, or unwanted visitors from specific countries? In this video, you’ll learn exactly how to block entire countries from accessing your WordPress website. I’ll show you the pros and cons of each method, how to whitelist trusted regions, and what to avoid so you don’t decrease your SEO.


    Try Wordfence here: https://www.wordfence.com/?utm_source=904&utm_campaign=3d831abef20a8d22&utm_medium=affiliate


    🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/


    Frequently Asked Questions:

    How can I block countries in WordPress easily?

    Use a website like Wordfence that lets you choose which countries to block directly from your WordPress dashboard.

    Will blocking countries hurt my SEO?

    It won’t affect SEO as long as you’re not blocking countries where your target audience is.

    Will blocking countries reduce spam or fake traffic?

    Usually, yes. Many spam bots originate from regions unrelated to your business, so blocking them reduces junk traffic and form submissions.

    Does blocking countries improve site speed?Slightly.

    By cutting unwanted traffic, your server resources are used more efficiently, improving performance for real visitors.
    What’s the safest method for beginners?

    Use a reliable plugin first. It’s simple and can be reversed.

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    2 mins
  • How to Choose Keywords for Google Ads (What $400K in Wasted Ad Spend Taught Me)
    Dec 8 2025

    🔥 This is the fastest way to turn Google Ads into your #1 revenue maker:

    https://www.skool.com/theconversionclinic/about?ref=87a17fd6c7cc4c648c5dae2c05f921a2


    Let’s talk about how to choose the right keywords for your Google Ads campaigns to avoid wasted ad budget. This video breaks down how to find keywords with strong intent, analyze competition, and balance cost-per-click with potential ROI. You’ll discover how to use tools like Google Keyword Planner and competitor analysis to uncover profitable opportunities. Whether you’re running your first campaign or refining an existing one, you’ll leave with a clear keyword strategy you can apply immediately. Watch until the end for a bonus tip on how to group your keywords for better ad performance.


    🔥 Running Google Ads can feel like throwing money into a black hole. If you’re tired of guessing what works and just want a steady stream of the right customers, let’s chat. After helping 100+ businesses get steady, high-quality leads and sales, I know what works. Grab a free strategy call here: https://josiahroche.co/google-ads-specialist/


    Frequently Asked Questions:

    What are Google Ads keywords?

    Keywords are the words or phrases that trigger your ads when people search for products or services related to your business.

    How do I find the best keywords for my campaign?

    Use Google Keyword Planner, competitor websites, and your own customer data to identify search terms with high intent and manageable competition.

    What’s the difference between broad match, phrase match, and exact match?

    Broad match reaches the widest audience, phrase match targets searches containing your phrase, and exact match only triggers when the exact term is searched.

    How many keywords should I include per ad group?

    Aim for 10 to 20 closely related keywords per ad group to keep your ads and landing pages highly relevant.

    What are negative keywords, and why are they important

    Negative keywords prevent your ads from showing on irrelevant searches, saving your budget and improving click-through rates.

    Should I target high search volume or low competition keywords?

    Ideally, target a balance, high-intent, medium-volume keywords with moderate competition often yield the best ROI.
    How often should I review my keywords?

    Check performance weekly at first, then refine monthly as data accumulates.

    Show More Show Less
    13 mins
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