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This is how to add negative keywords to a Performance Max campaign in Google Ads. I’ll walk you through why negative keywords matter and how to add them to a specific campaign. Adding negative keywords is perfect for keeping your campaign focused.

Negative keywords list mentioned in video: https://fraudblocker.com/articles/the-ultimate-negative-keyword-list-400-keywords-to-use-today

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Frequently Asked Questions:

What are negative keywords in Google Ads?

Negative keywords are terms you tell Google to avoid. If someone searches using these words, your ad won’t show. It’s a way to stop using ad spend on the wrong audience.

Is there a way to see which search terms triggered my Performance Max ads?

Sort of. You won’t get a full search terms report like with Search campaigns, but you can check insights and asset group reports to look for patterns in what Google is targeting.

Will using negative keywords hurt my reach in Performance Max?

The goal is to block traffic that is not part of your audience. Use them to cut out searches that do not relate to your ads.

What type of keywords should I block in Performance Max?

Think of stuff that’s totally off-topic, like job seekers, if you don’t want to bid on them. It mostly depends on your business.

How often should I review negative keywords for Performance Max?

Checking negative keywords every couple of weeks is a good idea. If you spot bad patterns, you can update your negative keyword list.