Why does behavioral health billing feel like a constant battle?
In this episode of MasterMined, we sit down with Patrick Dunn, Chief Strategy Officer at Hansei Solutions, to unpack the complexities of payer relationships, revenue cycle management, and why billing smarter—not harder—can transform your organization’s future.

Patrick brings decades of experience as a clinician, executive, and strategist, offering a rare inside look at how providers and payers can stop playing cat-and-mouse and start building partnerships that work. From tackling audits and pay-to-patient nightmares to exploring how AI is reshaping documentation, this candid conversation gives leaders the practical tools to survive and thrive in payer land.

Why it matters:
If you’re leading or scaling a behavioral health business, understanding how to navigate billing, audits, and payers isn’t just finance—it’s survival. Patrick’s insights show how to turn compliance into strategy and how providers can win by preparing, partnering, and pushing for parity.

What You’ll Learn in This Episode:

• Why payer relationships are shifting—and how providers can respond

• How to prepare your organization for audits before they happen

• The real impact of pay-to-patient policies and what legislation is changing

• How AI and automation are transforming revenue cycle management

• Why data, documentation, and compliance are now growth strategies

🔔 Subscribe to MasterMined for more episodes that balance care and commerce in behavioral health.

Learn More & Connect:

• Show notes + resources: SnapshotInteractive.com/mastermined

• Snapshot Interactive: snapshotinteractive.com

• Connect with the hosts:

  • Mark Scrivner – LinkedIn | Website

  • Jeff Skillen – LinkedIn | Website

  • Lee Pepper – LinkedIn | Website

• Newsletter signup: MasterMined Newsletter

When is the right time to call an investment banker? And what exactly can they do for your behavioral health business?

In this episode of MasterMined, Mark Scrivner and Jeff Skillen sit down with L.A. Galyon, Managing Director at Brentwood Capital Advisors, to explore the often-misunderstood world of mergers, acquisitions, and capital raises in behavioral health. Drawing on years of advising founder-led organizations and private equity-backed platforms, L.A. shares his journey into investment banking, why timing matters, and how the right approach can maximize value for owners.

Whether you’re years away from selling or actively preparing for a transaction, this conversation delivers candid insights on market dynamics, common missteps, and how to position your business for the best outcome.

What You’ll Learn

• When and why to bring in an investment banker.

• How to prepare your behavioral health company for a sale.

• The current state of the M&A market in behavioral health.

• Common mistakes owners make in transaction planning.

• The value of starting conversations before you think you’re ready.

Subscribe to MasterMined and never miss an episode on behavioral health business strategy, growth, and leadership.

Learn More & Connect

Connect with the Guest:

L.A. Galyon:

LinkedIn | https://www.linkedin.com/in/l-a-galyon-88244321/

Company | https://www.brentwoodcap.com/

Connect with the Hosts

Mark Scrivner:

LinkedIn | https://www.linkedin.com/in/markscrivner/

Company | https://www.snapshotinteractive.com/

Organization | https://creativeassembly.agency/

Jeff Skillen:

LinkedIn | https://www.linkedin.com/in/jeff-skillen-199507/

Company | https://www.skillsetenterprises.com/

Digital ads and SEO might get all the hype — but if your social media game is weak, you’re leaving admissions on the table.

In this episode of MasterMined, hosts Mark Scrivner, Jeff Skillen, and Lee Pepper unpack how behavioral health providers can turn social media into a true admissions driver — not just a branding checkbox. From audience targeting to content cadence, they break down what works, what doesn’t, and how to align your social strategy with your admissions process.

If you’re running paid campaigns and optimizing your website but ignoring social, you’re missing a key lever for trust, engagement, and conversion. This episode will help you build a social strategy that drives measurable results.

What You’ll Learn:

• Why ignoring social media limits your admissions potential

• How to integrate social strategy with your marketing and admissions funnel

• Content types that build trust with potential clients and families

• The importance of consistency and authenticity in posting

• How to track and measure social’s real business impact

Subscribe to MasterMined and never miss a conversation that helps you grow your behavioral health business.

Learn More & Connect:

Mark Scrivner:

LinkedIn | https://www.linkedin.com/in/markscrivner/

Company | https://www.snapshotinteractive.com/

Lee Pepper:

LinkedIn | https://www.linkedin.com/in/leepepper/

Company | https://www.peprallygroup.com/

Jeff Skillen:

LinkedIn | https://www.linkedin.com/in/jeff-skillen-199507/

Company | https://www.skillsetenterprises.com/

Your alumni program isn’t just a feel-good initiative — it’s one of the most underutilized engines for growth in behavioral health.

In this episode, Mark, Jeff, and Lee unpack the real business value of alumni engagement. From patient outcomes to long-term brand impact, a strong alumni program creates a ripple effect that touches marketing, admissions, research, and referrals. But building one takes more than a Facebook group and good intentions — it takes strategy, structure, and storytelling.

If your treatment center doesn’t invest in alumni, you’re missing one of the lowest cost, highest return opportunities to scale your reach and deepen your impact. This episode shows you how to activate that network with intention — without losing your personal touch.

What You’ll Learn:

• How alumni can account for 30% of new admissions

• The cost of not investing in long-term patient connection

• Why alumni engagement boosts outcomes and brand equity

• Proven event and activation strategies that scale

• How to track impact and "defend the spend" with data

• What to avoid when launching or revamping your alumni program

Subscribe to MasterMined for more practical conversations at the intersection of behavioral health and business.

Learn More & Connect:

Learn More & Connect:

Visit Snapshot: https://www.snapshotinteractive.com/mastermined

Follow us on LinkedIn: https://www.linkedin.com/company/snapshot-agency/

Connect with Host – Mark Scrivner:

LinkedIn | https://www.linkedin.com/in/markscrivner/

Company | https://www.snapshotinteractive.com/

Creative Assembly | https://creativeassembly.agency/

Lee Pepper:

LinkedIn | https://www.linkedin.com/in/leepepper/

Company | https://www.peprallygroup.com/

Jeff Skillen:

LinkedIn | https://www.linkedin.com/in/jeff-skillen-199507/

Company | https://www.skillsetenterprises.com/

In this episode of the MasterMined Podcast, the team tackles the realities of performance marketing in behavioral health—and why many treatment centers still waste money chasing the wrong metrics.

From misaligned digital spend to poor reporting and missed conversion opportunities, Jeff Skillen and Lee Pepper break down what performance marketing really looks like in 2025.

If you’re running a treatment center, managing marketing budgets, or working with digital partners, this is your playbook for spending smarter—and driving real results.

You’ll learn:

• Why performance marketing is more than ad clicks
• The key metrics that matter for behavioral health today
• How to avoid wasted spend and improve ROI
• The importance of transparency and accountability with digital partners
• Where marketing budgets should shift in 2025 and beyond

Subscribe for more candid insights from leaders in behavioral health growth and marketing.

Learn More & Connect:

Visit Snapshot: https://www.snapshotinteractive.com/mastermined
Follow us on LinkedIn: https://www.linkedin.com/company/snapshot-agency/

Connect with Host – Mark Scrivner:

LinkedIn | https://www.linkedin.com/in/markscrivner/
Company | https://www.snapshotinteractive.com/

Lee Pepper:

LinkedIn | https://www.linkedin.com/in/leepepper/
Company | https://www.peprallygroup.com/

Jeff Skillen:

LinkedIn | https://www.linkedin.com/in/jeff-skillen-199507/
Company | https://www.skillsetenterprises.com/

In this episode of the MasterMined Podcast, the team dives into one of the most overlooked issues in behavioral health growth: the disconnect between marketing and admissions—and how it’s quietly draining your census.

From missed calls and untrained reps to siloed teams and reactive leadership, we explore how seemingly small breakdowns in the admissions process can have massive impact on conversions, revenue, and reputation.

You’ll learn:

• Why great marketing doesn’t matter if your admissions team isn’t ready

• Where the biggest leaks in the funnel happen—and how to spot them

• How empathy, tone, and timing make or break a first call

• Why training your admissions team is as critical as training clinicians

• The power of recorded calls and weekly coaching to build confidence

• How to break silos and unify marketing, BD, alumni, and admissions

Whether you're a behavioral health executive, call center director, or marketing leader, this episode is your playbook for optimizing admissions—and turning leads into lives changed.

Subscribe for more real talk and practical insights from leaders in behavioral health marketing and operations.

Connect with our Hosts:

Mark Scrivner
LinkedIn | https://www.linkedin.com/in/markscrivner/
Company | https://www.snapshotinteractive.com/

Lee Pepper
LinkedIn | https://www.linkedin.com/in/leepepper/
Company | https://www.peprallygroup.com/

Jeff Skillen
LinkedIn | https://www.linkedin.com/in/jeff-skillen-199507/
Company | https://www.skillsetenterprises.com/

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