Digital ads and SEO might get all the hype — but if your social media game is weak, you’re leaving admissions on the table.

In this episode of MasterMined, hosts Mark Scrivner, Jeff Skillen, and Lee Pepper unpack how behavioral health providers can turn social media into a true admissions driver — not just a branding checkbox. From audience targeting to content cadence, they break down what works, what doesn’t, and how to align your social strategy with your admissions process.

If you’re running paid campaigns and optimizing your website but ignoring social, you’re missing a key lever for trust, engagement, and conversion. This episode will help you build a social strategy that drives measurable results.

What You’ll Learn:

• Why ignoring social media limits your admissions potential

• How to integrate social strategy with your marketing and admissions funnel

• Content types that build trust with potential clients and families

• The importance of consistency and authenticity in posting

• How to track and measure social’s real business impact

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Learn More & Connect:

Mark Scrivner:

LinkedIn | https://www.linkedin.com/in/markscrivner/

Company | https://www.snapshotinteractive.com/

Lee Pepper:

LinkedIn | https://www.linkedin.com/in/leepepper/

Company | https://www.peprallygroup.com/

Jeff Skillen:

LinkedIn | https://www.linkedin.com/in/jeff-skillen-199507/

Company | https://www.skillsetenterprises.com/