Meet Malena Higuera, CEO of NOYZ. Malena spent nearly two decades at L’Oréal shaping iconic brands like Urban Decay and Dermablend, after early roles at Maybelline and Avon.

She embraced e-commerce marketing before anyone believed in it and went on to pioneer digital-first strategies at scale. And she continues to lead the charge, now by optimizing omni-channel experiences—spanning personal DMs, a hotline, and a California scent tour.

What sets Malena apart? She blends an anthropologist’s curiosity, a marketer’s sharp instincts, and a mentor’s generosity, creating product experiences that are truly human-centered.

In this episode, we get into:

• How to win the “Hunger Games” (hint, it’s using innovation)
• The community as “founder”
• Why constraints breed creativity, with examples from L’Oréal
• The future: how AI, science, and personalization are evolving the industry
• What she’s learned from 174 coffee dates

This is: Cutting Through the Noise

Welcome to the Madness.

Connect w/ Malena

https://www.linkedin.com/in/malenahiguera/

https://www.instagram.com/malenahiguera/

https://www.instagram.com/noyz_official/

Connect w/ the MADWOMEN

https://www.instagram.com/madwomen_studios/

https://www.tiktok.com/@madwomen_studios

https://www.instagram.com/miapokriefka/ https://www.instagram.com/elissaodell/

www.madwomenstudios.com

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Meet Jordan Robin — Creative Director and Designer working at the intersection of fashion, art, design, and production. Jordan has shaped worlds at Calvin Klein under Raf Simons, led creative at Reformation, and now runs her own LA-based consultancy, JNR Studio. Jordan’s 360° vision and a talent for world-building blurs the boundaries of art, culture, and commerce.

What makes the worlds Jordan builds so rich? She refuses to rely on Pinterest boards or Instagram trends. Instead, she looks to the physical world. That approach, paired with her intuitive sense memory and sharp creative instincts, gives her work a depth and originality that cut through the noise.

In this episode, we get into:

• What it really takes to build a 360º brand world people want to live in
• Why the best ideas live offline
• How to build up creative reserves
• How collaboration becomes a craft and finding real partners
• The defense of rose-colored glasses

This is: 360 World-Building in Rose-Colored Glasses

Welcome to the Madness.

Meet Ansley Williams, she’s been shaping influencer marketing since the days when influencers were called bloggers. As Head of Influencer Marketing, North America at Ogilvy, she has grown this division by 900 % working with brands like CeraVe, IKEA, IBM, and many more.

Before Ogilvy, she built large-scale influencer teams and led everything from celebrity-driven commercials to social-first campaigns. Today, she's bringing her expertise to MADWOMEN and breaking down the strategy behind one of the most impactful influencer-led campaigns.

In this episode, we get into:

• The influencer play that cut through the Super Bowl noise
• How 450 influencers, a pop culture prank, and Michael Cera turned skincare into a cultural obsession
• The backstage pass to Influencer Marketing
• Why Human-First wins
• What happens when you rip up the playbook

This is: Feeding the Frenzy

Welcome to the Madness.

Connect w/ Ansley

https://www.linkedin.com/in/answilliams/

https://www.instagram.com/ogilvy?igsh=cXhxMTl5emtmdXRh

Connect w/ MADWOMEN

https://www.instagram.com/madwomen_studios/

https://www.tiktok.com/@madwomen_studios

https://www.instagram.com/miapokriefka/ https://www.instagram.com/elissaodell/

www.madwomenstudios.com

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Meet Aila Morin, founding CMO at Merit Beauty, one of the fastest-growing beauty brands. Every product she’s launched has hit #1 in Clean at Sephora.

In just three years, Aila has helped drive MERIT past $100M in sales, earning over 50 awards along the way—including VOGUE Business 100 Innovators and Allure Best of Beauty. Before MERIT she was the first Director of Marketing at Mejuri and now advises brands like Cameron Diaz’s Avaline Wine.

This MADWOMEN episode is rooted in beauty, but it’s really about the anatomy of modern brand-building. Aila hands us the mirror and asks:

• Are you actually different—or just new?
• Can your customer intuitively use your product? If not, why?
• Just because it worked for your competitor (hi, Hailey Bieber pop-up), will it work for you?

She makes a sharp case for why brand matters more than product, how Merit’s pivot away from discounts is rewriting the playbook, and why the traditional definition of CMO doesn’t cut it anymore. Aila leads holistically—across creative, product development, marketing, customer experience, digital, and retail strategy. Her full-spectrum approach cuts through the digital noise.

This is: Anatomy of Modern Brand-Building

Welcome to the Madness.

Connect w/ Alia

https://www.linkedin.com/in/ailamorin/

Connect w/ the MADWOMEN

https://www.instagram.com/madwomen_studios/

https://www.tiktok.com/@madwomen_studios

https://www.instagram.com/miapokriefka/ https://www.instagram.com/elissaodell/

www.madwomenstudios.com

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Meet Karina Kogan, one of the sharpest marketing minds behind some of the most behavior-shifting brands of the last decade.

As the former CMO of Oura Ring and SVP at Peloton, she helped turn fringe products into must-haves and built brands that embed into people’s everyday lives. Now at Napster (formerly Infinite Reality), she’s creating a more human internet: one that’s 3D, conversational, and deeply personal.

In this episode, we explore how Karina turns emerging products into household names and why leading with empathy might be the real unlock for driving behavior change.

You’ll learn:

• Real lessons from how Oura went from a biohacking tool to a lifestyle brand everyone knows
• The behind-the-scenes story of Peloton’s pandemic boom and the marketing playbook that made it a household name
• How to build campaigns that spark real behavior change
• Where the internet is headed (hint: it’s shifting from 2D to 3D) and how to stay ahead of it

This is How the World’s Top Brands Change Your Behavior

Welcome to the Madness.

Connect w/ Karina

https://www.linkedin.com/in/kogankarina/

Connect w/ the MADWOMEN

https://www.instagram.com/madwomen_studios/

https://www.tiktok.com/@madwomen_studios

https://www.instagram.com/miapokriefka/ https://www.instagram.com/elissaodell/

www.madwomenstudios.com

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Meet John Norman, the creative behind some of the most iconic brand campaigns of the last two decades, from Nike and Adidas to Coca-Cola and Pepsi.

John has held the highest creatives titles at Wieden + Kennedy, The Martin Agency, and more and is now the Global Design Partner at Dentsu Creative. But it’s not just his resume that sets him apart — it’s his belief that the best work starts with human truth.

In this episode, we talk about the difference between storytelling that sells and storytelling that sticks.

We get into:

• Launching Nike’s first global campaign celebrating women in sport
• The strategy behind rebuilding trust in Walmart after 8 consecutive quarters of decline
• The origin story of Coke’s iconic Open Happiness campaign
• What most creatives get wrong about strategy and how to course-correct

This is Human vs. Brand Truths.

Welcome to the Madness.

Connect w/ John

https://www.linkedin.com/in/johncnorman/

https://www.jno.site/

Connect w/ the MADWOMEN

https://www.instagram.com/madwomen_studios/

https://www.tiktok.com/@madwomen_studios

https://www.instagram.com/miapokriefka/ https://www.instagram.com/elissaodell/

www.madwomenstudios.co

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Meet Vida and Ronit, the powerhouse co-founders of WeNatal. After personal losses and dismissive doctors, they set out to rewrite the script around fertility, becoming the first company to equally center women AND men in the conversation.

From Nike execs to bootstrapped founders, they turned their grief into grit—launching a science-backed supplement company rooted in education, storytelling, and systems change. WeNatal is trusted by top doctors, like, Dr. Mark Hyman.

In this episode, we get into how they applied what they learned at Nike to build a brand that cuts through the noise—and how you can, too. We also talk about their unwavering commitment to their customers by creating a product experience that’s as emotionally resonant as it is medically credible.

This is: Proof is in the Product.

Welcome to the Madness!

Connect w/ WeNatal

https://www.instagram.com/we_natal/

https://www.tiktok.com/@wenatal

Connect w/ the MADWOMEN

https://www.instagram.com/madwomen_studios/

https://www.tiktok.com/@madwomen_studios

https://www.instagram.com/miapokriefka/

https://www.instagram.com/elissaodell/

www.madwomenstudios.com

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Join us for a conversation with the founder and CEO of @Kin Euphorics, Jen Batchelor. Yes, she launched a cool new beverage company, but she also created an entirely new drinking category, euphorics!

Jen has built a cult-like brand that lives on top shelves, earns headlines, and invites people into an intentional way of living.

With Bella Hadid as cofounder, a Fast Company innovation award, and sold at Erewhon and Target, Kin has become a masterclass in emotional branding and cultural relevance.

In this episode, we explore the power of world building in brand strategy.

This is Crafting Desire.

Welcome to the Madness!

Connect w/ Kin Euphorics & Jen Batchelor https://www.instagram.com/kineuphorics/

https://www.tiktok.com/@kineuphorics

https://www.instagram.com/jenofkin/

Connect w/ the MADWOMEN

https://www.instagram.com/madwomen_studios/

https://www.tiktok.com/@madwomen_studios

https://www.instagram.com/miapokriefka/ https://www.instagram.com/elissaodell/

www.madwomenstudios.com

💌 Subscribe for new episodes 💌