CRAFTING DESIRE w/ Kin Euphorics cover art

CRAFTING DESIRE w/ Kin Euphorics

CRAFTING DESIRE w/ Kin Euphorics

Listen for free

View show details

About this listen

Join us for a conversation with the founder and CEO of @Kin Euphorics, Jen Batchelor. Yes, she launched a cool new beverage company, but she also created an entirely new drinking category, euphorics!

Jen has built a cult-like brand that lives on top shelves, earns headlines, and invites people into an intentional way of living.

With Bella Hadid as cofounder, a Fast Company innovation award, and sold at Erewhon and Target, Kin has become a masterclass in emotional branding and cultural relevance.

In this episode, we explore the power of world building in brand strategy.

This is Crafting Desire.

Welcome to the Madness!


Connect w/ Kin Euphorics & Jen Batchelor https://www.instagram.com/kineuphorics/

https://www.tiktok.com/@kineuphorics

https://www.instagram.com/jenofkin/


Connect w/ the MADWOMEN

https://www.instagram.com/madwomen_studios/

https://www.tiktok.com/@madwomen_studios

https://www.instagram.com/miapokriefka/ https://www.instagram.com/elissaodell/

www.madwomenstudios.com


💌 Subscribe for new episodes 💌

No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.