Meet Malena Higuera, CEO of NOYZ. Malena spent nearly two decades at L’Oréal shaping iconic brands like Urban Decay and Dermablend, after early roles at Maybelline and Avon.

She embraced e-commerce marketing before anyone believed in it and went on to pioneer digital-first strategies at scale. And she continues to lead the charge, now by optimizing omni-channel experiences—spanning personal DMs, a hotline, and a California scent tour.

What sets Malena apart? She blends an anthropologist’s curiosity, a marketer’s sharp instincts, and a mentor’s generosity, creating product experiences that are truly human-centered.

In this episode, we get into:

• How to win the “Hunger Games” (hint, it’s using innovation)
• The community as “founder”
• Why constraints breed creativity, with examples from L’Oréal
• The future: how AI, science, and personalization are evolving the industry
• What she’s learned from 174 coffee dates

This is: Cutting Through the Noise

Welcome to the Madness.

Connect w/ Malena

https://www.linkedin.com/in/malenahiguera/

https://www.instagram.com/malenahiguera/

https://www.instagram.com/noyz_official/

Connect w/ the MADWOMEN

https://www.instagram.com/madwomen_studios/

https://www.tiktok.com/@madwomen_studios

https://www.instagram.com/miapokriefka/ https://www.instagram.com/elissaodell/

www.madwomenstudios.com

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Meet Jordan Robin — Creative Director and Designer working at the intersection of fashion, art, design, and production. Jordan has shaped worlds at Calvin Klein under Raf Simons, led creative at Reformation, and now runs her own LA-based consultancy, JNR Studio. Jordan’s 360° vision and a talent for world-building blurs the boundaries of art, culture, and commerce.

What makes the worlds Jordan builds so rich? She refuses to rely on Pinterest boards or Instagram trends. Instead, she looks to the physical world. That approach, paired with her intuitive sense memory and sharp creative instincts, gives her work a depth and originality that cut through the noise.

In this episode, we get into:

• What it really takes to build a 360º brand world people want to live in
• Why the best ideas live offline
• How to build up creative reserves
• How collaboration becomes a craft and finding real partners
• The defense of rose-colored glasses

This is: 360 World-Building in Rose-Colored Glasses

Welcome to the Madness.

Meet Ansley Williams, she’s been shaping influencer marketing since the days when influencers were called bloggers. As Head of Influencer Marketing, North America at Ogilvy, she has grown this division by 900 % working with brands like CeraVe, IKEA, IBM, and many more.

Before Ogilvy, she built large-scale influencer teams and led everything from celebrity-driven commercials to social-first campaigns. Today, she's bringing her expertise to MADWOMEN and breaking down the strategy behind one of the most impactful influencer-led campaigns.

In this episode, we get into:

• The influencer play that cut through the Super Bowl noise
• How 450 influencers, a pop culture prank, and Michael Cera turned skincare into a cultural obsession
• The backstage pass to Influencer Marketing
• Why Human-First wins
• What happens when you rip up the playbook

This is: Feeding the Frenzy

Welcome to the Madness.

Connect w/ Ansley

https://www.linkedin.com/in/answilliams/

https://www.instagram.com/ogilvy?igsh=cXhxMTl5emtmdXRh

Connect w/ MADWOMEN

https://www.instagram.com/madwomen_studios/

https://www.tiktok.com/@madwomen_studios

https://www.instagram.com/miapokriefka/ https://www.instagram.com/elissaodell/

www.madwomenstudios.com

💌 Subscribe for new episodes 💌