HUMAN TRUTHS VS BRAND TRUTHS w/ John Norman
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HUMAN TRUTHS VS BRAND TRUTHS w/ John Norman
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About this listen
Meet John Norman, the creative behind some of the most iconic brand campaigns of the last two decades, from Nike and Adidas to Coca-Cola and Pepsi.
John has held the highest creatives titles at Wieden + Kennedy, The Martin Agency, and more and is now the Global Design Partner at Dentsu Creative. But it’s not just his resume that sets him apart — it’s his belief that the best work starts with human truth.
In this episode, we talk about the difference between storytelling that sells and storytelling that sticks.
We get into:
- Launching Nike’s first global campaign celebrating women in sport
- The strategy behind rebuilding trust in Walmart after 8 consecutive quarters of decline
- The origin story of Coke’s iconic Open Happiness campaign
- What most creatives get wrong about strategy and how to course-correct
This is Human vs. Brand Truths.
Welcome to the Madness.
Connect w/ John
https://www.linkedin.com/in/johncnorman/
https://www.jno.site/
Connect w/ the MADWOMEN
https://www.instagram.com/madwomen_studios/
https://www.tiktok.com/@madwomen_studios
https://www.instagram.com/miapokriefka/ https://www.instagram.com/elissaodell/
www.madwomenstudios.co